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Ready, Fire, Aim: Zero to $100 Million in No Time Flat

3.93  ·  Rating details ·  6,440 ratings  ·  66 reviews
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business t ...more
Hardcover, 375 pages
Published January 1st 2008 by John Wiley & Sons (first published December 12th 2007)
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Average rating 3.93  · 
Rating details
 ·  6,440 ratings  ·  66 reviews


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Brian Kirby
Oct 18, 2014 rated it it was amazing
I really enjoyed this book. It took me about two weeks to read it, but that was with several breaks and going through a chapter or two at a time. It is easy to ready, chunks the information together, and blends storytelling with practical advice.

Some other reviewers have mentioned his tendency to brag or mention his previous successes. I don't mind it so much. I would rather read a book from a very well accomplished business owner, than someone who has not built up many profitable businesses. Th
...more
Gabriela
Jul 20, 2012 rated it it was amazing
I would recommend this great read to anyone looking to grow his or her business

In `Ready, Fire, Aim' Michael Masterson takes the reader through a structured approach of building a profitable business. The book primarily focuses on the cornerstones of business including sales, marketing and client relationships. Masterson pursues the same highly informed style that he has taken with his previous books. The insights he offers here are worth pursuing for any businessperson looking to jumpstart thei
...more
Travis Smith
Upon finishing this, I'm not really left inspired. It's odd. Maybe my expectations were too unrealistic. To me, it seemed like there was a lot of asshattery in this book even though I do agree with much of what the author says. Maybe it was the author's approach that rubbed me the wrong way. I felt like half the book was over-hyped "just wait until the big reveal!" fodder, marketed as gold, with only a few little nuggets of obvious common sense sprinkled over the top. While overall my review is ...more
Pein Asira
Feb 04, 2020 rated it really liked it
This is a recommended book for those who are trying to set up their business from ground zero or the ones who would be some day. The book is totally relevant in today's context. It divides the plan into 4 stages such as 0-1m, 1-10m, 10-50m and 50-100m. The discussion focuses more on the 0-1m stage. It describes how to not concentrate on changing the product quality continuously but rather on selling as selling is the soul of any business, bringing in new customers and following a dedicated OSS(o ...more
Jade Handy
Jul 27, 2012 rated it it was amazing
I blasted through this iTunes audiobook! What a refreshing and "real" perspective on what it takes to start and grow a business. This book really helped me think down the road as my business grows through multiple stages you only experience by hitting certain growth levels. I really like his dogged insistence that every business owner masters the domain of sales, no matter if they are engaged in personal sales (recommended in the beginning) or just in an oversight role. For newbies, this book wi ...more
Erin
Apr 18, 2012 rated it liked it
Shelves: work
There are a lot of good thoughts in this book about how to get started with a new business and what ones priorities early on should be. The main point the author makes is that selling your first product is the most imperative thing, not letterhead or office space or LLC paperwork. The one quibble I had was that the author's ego comes through fairly strongly, but if you can ignore that, there is some good information for anyone wanting to try to build their own business. ...more
Nathan
Jul 05, 2020 rated it really liked it  ·  review of another edition
Shelves: business
Ready, Fire, Aim is the result of a retreat serial entrepreneur Michael Masterson led for other entrepreneurs. He wanted to impart the lessons he had learned from a 30-year career starting and running several multi-million-dollar businesses. The subtitle states his objective for the book, teaching the reader to take a business from "Zero to $100 Million in No Time Flat."

The two biggest ideas in the book are the importance of action (thus, the book title) and that going from zero to $100 million
...more
Scott Wozniak
Nov 19, 2017 rated it it was amazing
This is a great book for entrepreneurs. I don’t agree with everything he says (such as the best approach is just to knock off successful products or that leaders can’t be friends with their people). But I love how practical it is. And it’s a truly valuable insight how he separates each of the four different phases, from starting to establishing your company. His clarity on how you lead and operate differently at each phase is excellent. Don’t copy what he says. But if you lead your own company ( ...more
Tom
Oct 21, 2020 rated it really liked it
Shelves: h

"When it comes to new, the human brain can take only a little bit of it. 80% of the old and 20% of the new is a good ratio."

"This willingness to buy non-tipping point products is what we call 'goodwill.'"

"Brainstorming is like professional basketball -- nothing really important happens until the last 5 minutes."

"Ready, fire, aim means what it says. When you have an idea that has the potential to grow your business, test it as soon as it is ready; don't fiddle with it trying to get it perfect; yo
...more
Josh Martin
Mar 16, 2020 rated it really liked it
Good business book for companies that sell products.
Discusses 4 stages of a companies development and provides feedback and advice for each stage
Youth - Up to $1M max 7 employees
Adolescence - $1M to $10M max 49 Employees
Adult - $10M to $50M - Need Corporate Structure here
Maturity - $50M plus. - Founder needs to shift into advisor roles.
Dana
Jul 17, 2019 rated it it was amazing
Changed my mind from 5 to 4 stars because ikt relies on unrealistic Twentieth century motivation model. Sometimes what seems productive in reality isn't, and vice versa. Or what sells best isn't always the truth. So, you'd better learn something from "The office". ...more
Sonia Killebrew
Mar 14, 2020 rated it it was amazing
I’ve read several business books, but none like this. Such a good read! To the point, provided fresh information, practice and actionable steps. This is the kind of book you buy in hardcover for the collection.
Desmond Dreckett
Jun 14, 2017 rated it it was amazing
This book can be used for your business and also in your personal life. Instead of trying to make things perfect, just do it and make changes as you go along. This is a great procrastination killer!
U Patowary
Nov 07, 2018 rated it really liked it
A must read from Michael Masterson. Aiming or perfecting comes after a venture is readied and executed. A worth understanding lesson.
Michael
Jan 25, 2019 rated it really liked it
Only read the first 1/3rd of the book on getting business off the ground. Loved it though and may revisit if I ever get my business over that first $1 million!
Tamara Deprez
Dec 30, 2017 rated it it was amazing  ·  review of another edition
First book of the year finished! One of the best business books I’ve read in a long time. No generalities, instead it offers practical, in-depth examples that can be used for product development, marketing, sales and management teams in all types of businesses. Gave me many useful pointers to the way forward.
Jonathan Donihue
Jan 24, 2018 rated it really liked it
Shelves: non-fiction, money, how-to
I originally found this book as an audio book on Overdrive. I like to try new business authors as library audio books whenever possible. Many business books are badly written, uninformative, or both and I, as a dyslexic, need to consider what I read before I put the time and energy into it.

I was pleasantly surprised with Ready, Fire, Aim. It's a well written book with a strong focus on sales. Mr. Masterson spends the majority of the first section of the book expounding on the virtues of selling
...more
Trudy
Feb 13, 2017 rated it really liked it
I really enjoyed this book. It took me about two weeks to read it, but that was with several breaks and going through a chapter or two at a time. It is easy to ready, chunks the information together, and blends storytelling with practical advice.

Some other reviewers have mentioned his tendency to brag or mention his previous successes. I don't mind it so much. I would rather read a book from a very well accomplished business owner, than someone who has not built up many profitable businesses. Th
...more
Cody Ray
Oct 21, 2015 rated it liked it
Some useful nuggets in here... but it takes a while to wade through the fluff and self-aggrandization. Wish I would've taken more/better notes. At a high-level, this could be summarized in a page or two. (Let me know if you find good notes for this book. :)

In addition to the 4 stages of a business (with useful advice like, "you should be laser-focused on selling" in stage 1, or "to keep growing in stage 2, you'll need to transform from a single product company into multiple product lines). Altho
...more
W. Whalin
Mar 11, 2016 rated it really liked it  ·  review of another edition
Every Business Person--starting or experienced--Will Find Huge Value in This Book

For several years, the print version of this book has been on my shelf--and I've not read it. Recently I heard the complete audio version of this book--cover to cover. The contents are packed with stories and how-to information combined with practical advice. No matter where you are in business, you will find relevant ideas and information in this book. I learned a great deal and made notes of practical steps I'm ta
...more
Annette
Aug 04, 2008 rated it it was ok
Eh.

I try to read all the new business bestsellers as they come out, but this one's as repackaged as anything I've ever read. If you're running a business and don't have a handle on the importance of marketing and client relationships, I'm not sure that a couple-hundred-page book is going to turn your tanker around.
...more
Justice Mandhla
Oct 01, 2010 rated it really liked it
When I bought the book I wanted a book that could help me start a business from scratch. Although the book promise to provide that kind of information I found the book to be emphasising how to build and grow a business and not on how to start a business from scratch. The book is ideal for people who are already running their businesses.
Brent Mair
Dec 03, 2013 rated it really liked it
This book wasn't what I had hoped it would be. The author really focuses on large traditional businesses while I'm more interested in soloprenuer ventures. Still, there was a large amount of great material including hitting home again and again how important selling is, especially at the beginning. Well done. ...more
Morten Due
Dec 27, 2014 rated it it was amazing
I highly recommend this book to anyone who is involved with running a business.

I have a tendency to micro manage projects and people which held me back a lot when scaling my business in the past.

Ready, Fire, Aim provided me with a lot of ideas and excellent suggestions which will help me scale any business or project in the future.
Brian
May 04, 2008 rated it really liked it
If you want to start a business, you have to read this book. It gets a little theoretical in the middle, but there is some very valuable advice to entrepreneurs in this book. I would recommend the print version, as oppposed to the audio version that I got.
Mike
Mar 10, 2009 rated it it was amazing
Michael Masterson hits the nail on the head when he talks about how important sales are in the starting of any business. It is the foundation and the key to success. I would recommend this book to anyone that currently is in business or looking to start one
Gregg B. Jensen
Jan 16, 2013 rated it really liked it
This book, starts out a little rough, and has some egotistical overtones. However, I still think it is a good book about marketing, selling, and producing great products. Building something fast and testing if someone really wants to buy it.
Dan Korth
Nov 27, 2013 rated it really liked it
Excellent book for entrepreneurs in any stage of business development. As an aspiring entrepreneur I find the discussion of the importance of prioritizing selling above all other business start up activities.
Sergei
Nov 03, 2014 rated it liked it
Would be better if it were 4 separate books. Liked the importance of selling idea, and recruiting advice. Other than that - way too repetitive and patronising . It could have been shortened in less than 10% of the book.
Tadas Talaikis
Oct 02, 2015 rated it really liked it  ·  review of another edition
Shelves: business
Changed my mind from 5 to 4 stars because ikt relies on unrealistic Twentieth century motivation model. Sometimes what seems productive in reality isn't, and vice versa. Or what sells best isn't always the truth. So, you'd better learn something from "The office". ...more
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