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Behavioral Marketing: ...
 
by
Dave Walters
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Behavioral Marketing: Delivering Personalized Experiences at Scale

3.70  ·  Rating details ·  10 ratings  ·  1 review
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing--including customer journey mapping, channel-level planning, data capture and hygiene, c ...more
Hardcover, 256 pages
Published August 24th 2015 by Wiley (first published August 10th 2015)
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3.70  · 
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Lisa
Nov 14, 2016 rated it liked it
This book was good to introduce one to mobile and digitial marketing and how it has evolved from emails to mobile ads. I did not finish the book even though I wanted to (not for lack of interest, there were circumstances out of my control that didn't allow me to finish). I recommend this book if you are working with mobile driven marketing data.
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“All the data in the world won't gloss over bad customer experience or poor campaign execution.” 0 likes
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