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Innovation Management and New Product Development

3.67  ·  Rating details ·  45 ratings  ·  1 review

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product dengineering.

The

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Kindle Edition, 648 pages
Published March 6th 2013 by Financial Times/ Prentice Hall (first published July 1st 1998)
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Ясен В.
3,5/5

There are a lot of really interesting examples in the book and it's fairly easy to understand.
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