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Successful Analytics ebook 1: Gain Business Insights By Managing Google Analytics

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4.06  ·  Rating details ·  67 ratings  ·  8 reviews
This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are:

- a digital analyst working with Google Analytics and wishing to go to the next level of your career.
- a manager of data who needs a solid understanding of best practice website measurement,
...more
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Published January 12th 2015 by Advanced Web Metrics Ltd (first published January 2nd 2015)
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Brian Clifton
Sep 29, 2015 rated it it was amazing  ·  (Review from the author)  ·  review of another edition
I am bias - but it is the best book I have written so far... Previous books where ones I felt I have to write (too many misconceptions and bad practices were happening in the web analytics industry). However, this one is the book I have wanted to write for some time - getting to grip with how organisations can make real-world use of Google Analytics data...
Robert
Apr 02, 2015 rated it really liked it  ·  review of another edition
This is now the book I'd recommend to anyone implementing Google Analytics (and wish had been available when I started). It spends a lot of useful time on how to get data to be trustworthy, how to keep it that way and how to make sure that analysts have the right context when trying to use the data. Great stuff because this is the hard part. Getting data in is easy, being convinced that it's right and useful is complicated. My only real ding is that for some inexplicable reason you have to buy t ...more
Jenny Ståbi
Mar 11, 2019 rated it it was amazing
I am currently writing my master thesis about Google Analytics. This book has helped me a lot with my work, and I recommend it to everyone who work with web analytics! I think that by reading this book, a lot of common issues can be avoided, and valuable data driven insights is to be gained!
Hanan Darwish
Mar 02, 2017 rated it really liked it
Mediocre level ..
Dipesh Shah
Dec 22, 2015 rated it it was amazing  ·  review of another edition
Recommends it for: Anyone who is working with Google Analytics beginner or advanced
Successful Analytics book is value for money and I would say you will get a positive ROI from the book.

This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. It covers all areas of Google Analytics in detail to enhance your knowledge. What i am impressed with is the use of practical examples that anyone level of user can relate to.

Keep this book close by whenever you are working on Google Analytics as it will most probably
...more
Cliff Dropp
Nov 15, 2015 rated it it was amazing
Brian's previous books dealt with the detail of GA implementation and usage and became the go-to guide. This one however is for those of us that are already familiar with GA but are struggling to take it to the next level. Very useful for managers of data also. In fact buy two copies - one for you and one for your boss (or visa versa). You will not regret it..!
Marcus Österberg
Dec 02, 2015 rated it really liked it  ·  review of another edition
Shelves: strategy
A great intro for practitioners in the field of analytics beyond the Web. Been working with analytics in one form or another for 15 years and still learned some new stuff, but also helped me to soften up my impostor syndrome, thanks Brian
Robert
Apr 18, 2015 rated it really liked it
I don't know why this comes as two ebooks... will review at the end of ebook 2.
Alex
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Brian Clifton
Sep 28, 2015 rated it it was amazing  ·  (Review from the author)  ·  review of another edition
Shelves: work
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