Basic Marketing: A Global-managerial Approach

by William D. Perreault Jr., E. Jerome McCarthy

Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationship marketing thoughtfully throughout,and expands its discussions of global issues,ethics,IMC,cross-functional topics,customer satisfaction,business-to-business,services and more!

Genres: Business

793 pages, Hardcover

First published January 1, 1979

Reviews

[Heather]

So. Turns out I bought the wrong prerequisite book and didn't find out about it until I had shelled out a bunch of money for this behemoth. The first 60 pages were pretty good though...although I wasn't looking forward to reading a 900 page textbook. There was definitely some good information for one (or more) of my former employers to keep in mind. Stuff about working as a team, non-profits needing to also be customer (member) focused, etc. Ah well.

[Fahed Al Kerdi · Rating 5 out of 5]

Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix

[Abdi Fatah]

I WENT LEAR INFORMATION THIS BOOK BC IAM STUDANT