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Winning the Global Game: A Strategy for Linking People and Profits
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Winning the Global Game: A Strategy for Linking People and Profits

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In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time imp
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Hardcover, 259 pages
Published July 20th 1998 by Free Press
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