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Unlock Your Mind: A Practical Guide to Deliberate and Systematic Innovation
Insisting that innovation requires neither a stroke of luck nor inborn creativity, British management consultant Serwood claims that the ability to innovate is within each person and can be elicited with the proper approach. He characterizes innovation as forming a new pattern of pre-existing components, finds the components in experience and knowledge, and recommends collaboration. Annotation c. by Book News, Inc., Portland, Or.
238 pages, Hardcover
First published June 1, 1998
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