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Social Media Marketing: Theories and Applications
by
Kindle Edition, 286 pages
Published
December 1st 2014
by SAGE Publications Ltd
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A unique Social Media book for people interested in the why and what drives social media engagement with consumers. Useful for students as it has plenty of references and theories that explain online behaviour. For professionals who want to promote using social media the book has plenty of examples from around the world, but spends most time explaining the background to the social media phenomenon.
Interesting to read, lots of historical examples and context to what so often gets proclaimed as be ...more
Interesting to read, lots of historical examples and context to what so often gets proclaimed as be ...more
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