Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six...more
This interesting, compact book takes a look at nine top companies that are managing to ace social responsibility and green issues whilst romping home with profitability. Green can be good - or at least not something that will cost your company money by being a burden - is a take-away message here. A little bit of industry disruption, wrapped around green change, for good me ...more
Several takeaways of this very easy-to-read book include the quotations of several others, including:
"What's the busines ...more
The book examines these nine case histories from many different angles and through multi-colored lenses. In the business world, where there are ...more
Note - In the audio version though the narrator was not good, and does no justice to the content of the book.