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International Business
This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field.
The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI.
What’s New to this Edition :
• New Chapters
o Chapter 14: Country Evaluation and Selection
o Chapter 28: Institutional Framework for Export Promotion
o Chapter 29: Management Practices and Strategies of Japanese Multinationals
• New Case Studies :
o Managerial Challenges
o India’s Trade Policy
o European Union
o Update on Ranbaxy Case
o Toyota
With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.
The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI.
What’s New to this Edition :
• New Chapters
o Chapter 14: Country Evaluation and Selection
o Chapter 28: Institutional Framework for Export Promotion
o Chapter 29: Management Practices and Strategies of Japanese Multinationals
• New Case Studies :
o Managerial Challenges
o India’s Trade Policy
o European Union
o Update on Ranbaxy Case
o Toyota
With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.
1012 pages, Kindle Edition
First published December 1, 2010
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18 people want to read
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