Direct Mail for Dummies

by Richard Goldsmith

Discover money-saving postage strategies. Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably. Discover how Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your results The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun Get smart! www dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Paperback

Published January 1, 2002