Goodreads helps you keep track of books you want to read.
Start by marking “Strategic Storytelling: How to Create Persuasive Business Presentations” as Want to Read:
Strategic Storytelling: How to Create Persuasive Business Presentations
Enlarge cover
Rate this book
Clear rating
Open Preview

Strategic Storytelling: How to Create Persuasive Business Presentations

3.60  ·  Rating details ·  514 ratings  ·  41 reviews
“Strategic Storytelling” is a complete guide to creating persuasive business presentations.
Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.
Kindle Edition, 267 pages
Published November 19th 2014 (first published November 8th 2014)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Strategic Storytelling, please sign up.

Be the first to ask a question about Strategic Storytelling

Community Reviews

Showing 1-30
Average rating 3.60  · 
Rating details
 ·  514 ratings  ·  41 reviews

More filters
Sort order
Start your review of Strategic Storytelling: How to Create Persuasive Business Presentations
Arun Divakar
Oct 12, 2015 rated it it was ok
In my sphere of work, a lot of time is spent in tinkering with the Microsoft office suite. Both Excel and PowerPoint are used & abused to equal measure and Word comes as a close second. If you have worked on slide shows and have presented them then you know how much value an airtight presentation commands. Even if you are someone who does not have too much flair while presenting stuff, a solid slide deck will pretty much stand up on its own and let you get away with it. If however all you have i ...more
Oct 07, 2018 rated it it was ok
Mislabeled. This isn't about how to build persuasive business presentations, it's a recap of the work done by consultants for the USPS lagging sales.

It's not horrible, but there isn't a lot you can sink you teeth into, and it's rather boring.
Elena Leonova
Mar 03, 2019 rated it it was amazing
For some of you who need to create slide decks at work to explain your idea, propose changes and recommend actions, this is the best book. I've been trying to find my own way of explaining those things to the rest of the audience, but this book has most of these secrets explain here, and it's so much easier to do so now.
I wish I came across this book years ago.
Jan 28, 2015 rated it it was ok
Should be renamed to: "How to create ONE Powerpoint" ...more
Carsten Friedrich
Nov 16, 2019 rated it really liked it
This is a difficult book to review, as some parts are very good while others are very bad.

The good bits:
The book explains and illustrates the "Situation-Complication-Resolution" story telling technique based on 3 example presentations by renowned consulting agencies. The SCR technique itself seems to be based on or directly taken from the the book "The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving" by Barbabra Minto.

If you have to give business presentations, this techni
Georgi Yanakiev
Jul 15, 2017 rated it liked it
A guide rather than a book

A bit too stretchy advices in most chapters which makes it difficult to get practical knowledge which can be applied in real life.
Mar 08, 2020 rated it liked it
An examination of business presentation techniques created by examining three public domain slide decks by McKinsey (no relation), Deloitte, and Accenture that were all written for the US postal service.

I mostly enjoyed Section One, where we went through the decks and compared structures chosen by the three firms. It did get a little old looking at business slides after a while. Section Two talked in depth about various components of presentations, like graphs and images. This section felt mostl
Jan 15, 2019 rated it it was amazing
Shelves: communication, ku
This book came to me at a great timing. It’s a book on public speaking in business settings, which "integrates content, design and delivery", and is "steeped in the principles of storytelling". I have such needs at work, I am really interested in learning how the great consulting firms do their work.

Like the author says in the “Final Words”, “strategic storytelling is mostly about what you do before you actually speak to a group”, which, in my words, is the preparation that includes doing resea
Sep 17, 2019 rated it it was ok
Rahter basic book with a lot of trivial stuff, which might be useful to some people who were locked in a basement for the past 15 years without contact to the outer world.

My favourite trivial recommendations:
Use large fonts
Have contrast between text and background

You do not really learn strategic stroytelling in this book. It's just 1) the story of a case from three perspectives 2) some tips how to build presentations (basic) 3) even more basic tips on how to present.

Might be a good glossar
Feb 02, 2022 rated it it was amazing
It is fascinating to have a public case for American Post (USPS) done by three of the most prestigious consulting firms in the world including McKinsey, BCG and Accenture.

The author dived into those three examples to explain strategic storytelling principles, thoroughly going through the goods and bads in the slide decks.

If you're new to consulting, I highly recommend it to you.

It teaches the basics in a very intuitive and easy-to-follow way.
It has some techniques at the back half for persua
Colin H
Jun 20, 2022 rated it liked it
Solid introduction to SCR/SOR framework and how to structure presentations. Definitely a lot in here that will be used to improve my presentations going forward.

3 main sections are breakdowns of McKinsey, BCG, and Accenture presentations. Deducted points because the entire BCG section was just tearing apart their presentation. Should have just found a different deck if that one was really that bad.
Abdulaziz Hasan
Jun 22, 2019 rated it really liked it
Shelves: business
Ok, I feel this is a kind of books that should be included in your career bootstrapping materials. But the content is too tense to be read in relaxing times. It truly needs some effort to go over all the book but totally worth it.
Todd Cheng
Jan 20, 2021 rated it it was ok
A Use Case In Making Slides

I was not pleased with the flow or topic. The narrative is an unfolding of a business case for improving the postal service and using the slides of a few of the larger consulting companies.
Sharon Poon
Jul 22, 2017 rated it it was ok
mundane and basic, didn't get much from this this ...more
Aug 09, 2018 rated it liked it
I want to read it again!

Good read for busy professionals. Still, need other books for a more detailed discussions. Hope David will also issue practice set and or workbook.
Craig Rodgers
May 27, 2019 rated it really liked it
Well structured read

Finally a book on presentation substance over style. Would recommend to grads/junior staff prepping for first major presentation. Easy well structured read
Juan Manuel Vera
Oct 06, 2019 rated it really liked it
Very good and useful

Great book with a lot of examples and good advises to use in your presentations. Instead of this book is from 10 years ago is 95% updated. .
Oct 21, 2019 rated it really liked it
As exciting as a book about PowerPoint could be. More seriously this had tons of good thoughts on putting together compelling presentations.
Aki Miki
Jul 30, 2020 rated it really liked it
To be honest. I didn't expect much.
However, it was very interesting to compare and evaluate the proposals of three prominent consulting firms.
Sep 05, 2020 rated it really liked it
Absolutely must read. Dave provides clear rules for creating a presentation. This book can be a guide for anyone starting their journey on storytelling, especially through PowerPoint presentations.
Jul 18, 2021 rated it it was amazing
Shelves: favorites
Very good review of the structure of creating stories to convince a public
EG Gilbert
Apr 13, 2015 rated it liked it
I have several issues with “Strategic Storytelling” by Dave McKinsey, paperback edition 2014. It’s an attempt to use three related PowerPoint presentations to the United States Postal Service as examples of presentation structure and design.

First, there isn’t enough content to make an entire book. There is some good material, but in trying to exhaustively cover each presentation, the contents and details of the actual presentations often obscure the lessons. There are “tips” called out in bold
Vishal Kumar
Apr 05, 2015 rated it it was amazing
A good book, completed on the paperwhite Kindle - which I realized wasn't the best medium for viewing the colored 'slides'. I pulled up my 10" tablet to view the slides while viewing the text on the Kindle.

Content wise, I enjoyed the flow of the book with a logical deconstruction of the actual case and presentations made by McKinsey, BCG and Accenture and the best practices and mistakes made by them.

Would recommend going through a book like this in preparing your presentations.

Rated 4/5 becau
May 02, 2015 rated it liked it
Quite a simple read about how to craft a presentation and this book provides solid tips for "strategic storytelling which is mostly about what you do before you actually speak to a group".

Overall, it actually made me question the fact presentations are used too often, and we have lost the real purpose in a presentation and when just to talk. The final quote I took from the book therefore is, "Being a more persuasive speaker is the fastest way to transform your ideas into positive outcomes. And,
Alejandro Miguel
Concise but comprehensive!

Focused on a particular business problem (mail services demand), departs from conjecture-only books. Makes practical recommendations on the type of content and its format. The final list of tips is really useful and makes it easy to go back to relevant places in the book. It is a recurrent source rather than a "read once and forget one". Great practical guide to create impactful strategy presentations.
I rated 4 instead of 5 stars because I feel the last chapter on verb
Elvira Glanville
Dec 23, 2016 rated it liked it
Good presntation structure overview

While the contents of the book are interesting, I found myself skimming through most of it. As a guiding document, I beieve there would be added value to the reader, if the writer were to provide the reader with a link to a guiding presentation and some tools to apply. While I like the step by step summary, it is too long and somewhat cumbersome to follow. If the inent is to provide the reader with a usable tool, then the book falls short. Its difficult to pull
Jul 01, 2015 rated it it was amazing
If you are looking for a primer on how to weave effective anecdotes into a presentation this is NOT the book. HBR's 10 Must Reads on Communication is what you need. If you are looking for help on how to organize and implement a persuasive presentation for change management and impact, this is the book. This book is especially useful if you work in a bottom line oriented, strategic but risk averse company. ...more
Jarkko Turunen
Feb 19, 2015 rated it really liked it
Hetting your idea through in your next meeting

Management consultants make presentations that have an impact and go around in organisations. I have marvelled them and then tried to learn from them. This book analyses the techniques used in those presentations. It provides practical tips that helped me understand what I can do to make a bigger impact.
Erick Hernandez Wesche
Dec 18, 2015 rated it it was amazing
Very useful

I found this book as am interesting collection of "consultant" tricks that will make my communication, no only through presentations but also through email, much more effective. This should really be a subject in any college major.
Feb 09, 2016 rated it liked it
Good beginners guide

This book relied too much on a few sample presentations regardless of if the content in the deck was well constructed in the authors mind. Rather than presenting a slide and acknowledging it does not follow a specific tip, choose better examples.
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Storytelling with Data: A Data Visualization Guide for Business Professionals
  • Presence: Bringing Your Boldest Self to Your Biggest Challenges
  • The Cold Start Problem
  • Narrative and Numbers: The Value of Stories in Business
  • Now You See It: Simple Visualization Techniques for Quantitative Analysis
  • What to Expect the First Year (What to Expect)
  • Freedom from the Known
  • The Art of Startup Fundraising
  • The Atlas of Middle-Earth
  • The Complete Guide to Middle-Earth
  • Harmonica for Dummies [With CDROM]
  • The Great CEO Within: The Tactical Guide to Company Building
  • Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
  • Bicycling Magazine's New Cyclist Handbook: Ride with Confidence and Avoid Common Pitfalls
  • Tolkien: The Illustrated Encyclopaedia
  • Data Science from Scratch with Python: Step-by-Step Beginner Guide for Statistics, Machine Learning, Deep learning and NLP using Python, Numpy, Pandas, Scipy, Matplotlib, Sciki-Learn, TensorFlow
  • Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
  • Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
See similar books…

Related Articles

The internet, on balance, has been something of a mixed-blessing for our species. But one thing everyone agrees on: It’s a great place to watch...
20 likes · 1 comments
“When prioritizing, it is common to use a two-by-two matrix –” 1 likes
“the most compelling business presentations are a form of strategic storytelling leading listeners down a controlled path.” 1 likes
More quotes…