Goodreads helps you keep track of books you want to read.
Start by marking “Hacking the Electorate” as Want to Read:
Hacking the Electorate
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collec ...more
Paperback, 270 pages
Published August 20th 2015 by Cambridge University Press
(first published March 31st 2015)
To see what your friends thought of this book, please sign up.
Start your review of Hacking the Electorate