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Hacking the Electorate

really liked it 4.00  ·  Rating details ·  18 ratings  ·  2 reviews
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collec ...more
Paperback, 270 pages
Published August 20th 2015 by Cambridge University Press (first published March 31st 2015)
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José María
Jun 16, 2017 rated it liked it
Too academic for my taste. Reads like a thesis. Didn't really brighten my subway rides.
Andreas Jungherr
Mandatory reading for anyone interested in data-driven campaigning.
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