The School and Community Relations

by Donald R. Gallagher, Edward H. Moore, Don H. Bagin

In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.

Genres: Education

312 pages, Hardcover

First published January 1, 1994

Reviews

[Jordan Fernandez]

I read this book for graduate school and rated it according to other educational texts.

This book was helpful for the activities that my professor assigned but absolutely impossible to read otherwise. It did not hold my attention at any moment outside of my required coursework.

[Jillian Hough]

This was a required reading for class. It was a bit dry to read but shared some useful information.

[Gogo Paul]

Nice

[Nora Lynn]

Interesting

[Amanda]

Read this book for a graduate course. Like many things in education seemed a little outdated because of changes the pandemic and rapid changes in technology have on education.

[Danielle Gawronski]

The book covered a lot of topics that are relevant to schools. The focus of the book is k-12. At some points I felt like the authors were just writing to write and fluff it up. They didn't go in depth on topics but skimmed through without actually giving you solutions or scenarios. I recommend this book as an introductory piece not a source of solutions. They had one chapter on community relations and a crisis, but didn't give any plans for talking with the media.

[Anne]

Helpful.