Essentials of Entrepreneurship and Small Business Management

by Norman M. Scarborough, Jeffrey R. Cornwall

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search 0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package Package consists

Genres: Business, Reference, School, Entrepreneurship, Management, Business Strategy

720 pages, Paperback

First published July 1, 1997

Reviews

[Patti K · Rating 4 out of 5]

I read this for a class on forming a small business. It's an excellent resource. The layout is pretty easy to read and for a textbook, it wasn't bad. I liked that there were often 'entrepreneurial profiles' throughout each chapter and section, typically very relevant to the topic at hand. The chapter is both summarized at the beginning and end - the beginning gives you what you WILL be learning from the chapter (and should retain) and the end summarizes with more detailed blurbs and even questions.

Overall, a great book. The professor noted that he hoped we would keep the book; I know I will.

[Jon Chin · Rating 5 out of 5]

It's extremely useful and well-written.

[Lory Marshall · Rating 5 out of 5]

I actually enjoyed this one :-)

[Hunny · Rating 2 out of 5]

A good book to read

[Zarul Affendi · Rating 4 out of 5]

dwee

[Yu Sandar]

small business is important

[Ali]

hjgyghnm

[Awais]

good

[Amanda Hall · Rating 4 out of 5]

Well written, really easy reading for a text book and very helpful in terms of business terminology and application of the concepts.

[Phillip · Rating 5 out of 5]

well written and helpful book that helps entrepreneurs how to mantain or grow their businesses, also inspires aspiring entrepreneurs and equip them with vast knowledge on how to run busisnesses

[Muhammad Musa · Rating 5 out of 5]

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[Fredrick Kibuli]

none

[CRISTINA PEREGRINO · Rating 5 out of 5]

es un buen libro