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Submit Now: Designing Persuasive Websites

3.69  ·  Rating details ·  29 ratings  ·  1 review
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to custome ...more
Paperback, 368 pages
Published September 30th 2002 by New Riders Publishing
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3.69  · 
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Chloe
Dec 22, 2009 rated it liked it
Shelves: non-fiction
I felt this book was mostly common sense; in a similar vein to Steve Krug's Don't Make Me Think A Common Sense Approach to Web Usability. It's a very easy read that's a good introduction to the topic of persuasive web design.

The content is broken into four key user types: Browsers, Evaluators, Transactors and Customers; with tips for appealing to and catering for each.

Browsers are usually first-time visitors who don't necessarily know what they're after. Chak suggests supporting these users by
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