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The 3G Way: An introduction to the management style of the trio who’s taken over some of the most important icons of American capitalism.
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The 3G Way: An introduction to the management style of the trio who’s taken over some of the most important icons of American capitalism.

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3.71  ·  Rating details ·  213 Ratings  ·  20 Reviews

The 3G Way is an introduction to the management style developed by three Brazilian entrepreneurs who took over some of the main icons of American capitalism: Anheuser Busch, Heinz and Burger King.

Kindle Edition, 202 pages
Published July 25th 2014 by Ajax Books
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Marcelo Bahia
Oct 10, 2016 rated it it was amazing
Shelves: business
If you want to dive deeper on the management style of the 3G guys - instead of just hearing random stories about them such as in the Dream Big/Sonho Grande book - The 3G Way should be among your best choices to start, especially in terms of effectiveness (read: content per page). The book is less than 200 pages long, with double spacing between lines, and can be read in an hour and a half.

For various reasons I was already well-acquainted with the theme and can easily say that the author managed
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Jose Papo
Oct 21, 2015 rated it really liked it
If you need a simple and fast way to understand the most important traits of 3G culture and management style, read this book. Good to complement with "Dream Big", the book that tells the history of the three partners of 3G.
Dixit Nagpal
i have personally worked in 3G culture and hence wanted to understand whether this book states and shares similar insides however found it very different from reality.

Undoubtedly there are many great business management idead and methodologies, which again are not alien to 3G world however the culture that crops post cost cutting and not actually paying high performers as per commitment can be seen as very normal in such setups. I have personally felt that such culture of internal competition l
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Gabriel Pinkus
“Innovations that add value are useful, but copying practices that already work is usually easier.”

“Profits are what attracts investors, people, and opportunities, and keep the wheel spinning.”

“Focus is of the essence. It’s impossible to be excellent in everything, so concentrate on the few things that really matter.”

“Common sense is as good as fancy concepts. Simple is better than complicated.”

“Trickery and cheating can rot the company from the inside. Ethics pay off in the long run.”
Marco Busi
Jul 28, 2017 rated it it was ok
Interesting though basic

I nave read the book with interest and it serves as a good introduction to the 3G management method.

However, I found the book to be poorly researched and very superficial. The author's introduction to the book seems aptly apologetic in this regard as he unashamedly admit to have aimed for completion rather than perfection (and he definitely aimed his aim).
Katie
Jul 15, 2018 rated it it was amazing
Brilliant

Loved that this book was short and sweet with all the information required. Every words had meaning and the “fluffing” was non existent.
Gustavo
Nov 18, 2017 rated it it was amazing
Amazing read. Francisco summarized the 3G management philosophy in plain, simple terms, as it should be. Don’t listen to the haters: it takes amazing effort to write short and sweet as this is.
André Gomes
Nov 02, 2017 rated it it was amazing
Great!

Easy to read and full of good advice from the famous trio and Falconi. Recommended for those who want to implement a results driven culture.
Diego Gomes
Apr 12, 2018 rated it it was amazing
Great piece!

This small gem captures a lot of the mindset of the biggest brazilian management case study. If you like it, check out “sonho grande” as well.
Claire Van den Eynde
May 06, 2018 rated it really liked it
A concise and plain introduction to the 3G’s no-nonsense management style, in which meritocracy is the key to success.
Phillip
Mar 18, 2017 rated it did not like it
This is horrible. I read this in under an hour.
Save the money and do a google search.
Sanford Chee
Nov 24, 2016 rated it it was ok
This review has been hidden because it contains spoilers. To view it, click here.
Chitrang
Feb 25, 2017 rated it did not like it
Terrible. Waste of time, effort and energy . Rather watch Carlos Brito's talks on YouTube.
Jason Orthman
Dec 29, 2016 rated it liked it
Simple but useful book as there is a lack of quality content on 3G founders and their story.
Robert Ditrych
Dec 27, 2015 rated it really liked it
Strongly recommend for any business person. Great essence of principles and commandments of brazilian entrepreneurs (known as "Trio" - founders of 3G Capital) who led their $60m private equity investments in Brahma (Rio de Janeiro brewery) in 1989 to become after multiple successfull acquisitions the world's largest brewery (known as AB InBev with brands like Budwiser, BudLigh, Corona). Short and easy read. I'm even more convinced to read "Dream Big" about the Trio.
Rendell
Jun 15, 2016 rated it really liked it  ·  review of another edition
Shelves: 2016-read
Pick this book up by chance. A fast and brief introduction to the management style of 3G, which to my ignorant, I haven't heard of. :/

A lot of key takeaways from this book and definitely need further reading reinforce the information presented.
Tim Krete
Good summary of The 3G principles. Easy to read.
VJ
Jan 21, 2017 rated it liked it
Quick and simple read on how the 3G guys built a culture to acquire talent, fine tune ops, unlock values in companies. Michael Porter frameeork analysis of Anheuser Busch and Heinz is neat.
Jennifer
Feb 07, 2015 rated it really liked it
I
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André Reimer
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Goodreads Librari...: Please combine these two titles 2 18 Jan 07, 2015 11:27AM