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201 Great Ideas for Your Small Business: Revised & Updated Edition

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Insightful, enthusiastic, and straightforward, renowned small-business expert Jane Applegate shares ideas that will give your company an edge--201 powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make.

432 pages, Paperback

Published June 15, 2002

9 people are currently reading
128 people want to read

About the author

Jane Applegate

9 books6 followers

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Displaying 1 - 7 of 7 reviews
Profile Image for Cugs.
56 reviews1 follower
October 16, 2023
I simply need advice! I’m trying to get my buisness off the ground but it’s like the people of Chicago just aren’t interested in hot cross buns..I’ve considered raising my prices but they’ve been 1 a penny 2 a penny for years now! Sigh
7 reviews
March 13, 2026
Great Ideas for your Small Business (Paperback)

I read this book for developing a Business Desert safari in Dubai. 201 Great Ideas for Your Small Business is a practical guide for entrepreneurs who want to start or grow a small business. Written by Jane Applegate, the book shares 201 simple and creative ideas for improving management, marketing, and financial strategies. It explains how business owners can attract customers, manage employees, and use modern marketing tools like social media. The book also includes real-life success stories and expert advice from well-known business leaders. Overall, it provides practical tips that help entrepreneurs solve problems, increase profits, and build a stronger and more successful small business.
Profile Image for Timothy.
Author 2 books8 followers
Read
August 11, 2019
A lot of them were streamlined for USA readers
Profile Image for Jeff Keehr.
819 reviews5 followers
January 23, 2025
This is a good read for a non-small business person who likes reading about businesses. I recommended it to Tom Thai and Joe Ruttan, two people who can do small business.
Profile Image for s.
5 reviews11 followers
July 15, 2013
A complete overview of all the aspects you need to take into consideration when running a small biz. I liked that (even it is not as strong on new technologies) the book approaches the small biz activity from all the possible angles. There are some "ideas" in the book that I had to write down and make them visible for me everyday.
Profile Image for Kathy.
1,371 reviews14 followers
June 10, 2010
There were some good bits. As a whole the book is pretty scattered. Some of the advice is outdated. Some of it, just not my thing.
Displaying 1 - 7 of 7 reviews

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