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Customer Loyalty: How to Earn It, How to Keep It

3.78  ·  Rating details ·  50 ratings  ·  3 reviews
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journ ...more
Paperback, 256 pages
Published October 9th 2002 by Jossey-Bass (first published September 6th 1995)
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Osama Mohamed
Dec 22, 2020 rated it it was amazing
كتاب ممتاز ومعلومات قيمة في صورة بسيطة ومفهومة وأمثلة منطقية.
Anthony
Jun 23, 2017 rated it it was amazing
My key takeaways:
*Implement staff surveys
*Customers want to buy the way they want to buy
*A high level of customer satisfaction does not necessarily translate into repeat purchases and increased sales
*Increasing customer base is not always a good thing. Might be better to concentrate on needs of particular clients
*Relationship building with a customer is a priority
*The company must recognize that its business is to build a stable customer database, rather than make a single sale. Loyal customers
...more
Barbara
Feb 04, 2016 rated it really liked it
This book had great insights for any business person that deals with customers. A good book that shared many strategies for any company, big or small.
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