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Misbehaving: The Making of Behavioral Economics
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Misbehaving: The Making of Behavioral Economics

4.17  ·  Rating details ·  10,097 ratings  ·  889 reviews
2017年諾貝爾經濟學獎得主,行為經濟學之父,理查‧塞勒半自傳性代表作!

「塞勒博士是『行為經濟學』先驅,將心理學的研究應用於經濟學的決策分析中。
他的實證研究和理論洞見,加速行為經濟學的擴展,亦為經濟研究和政策方面帶來深遠影響。」
──2017年諾貝爾獎評審委員會


◎ 美國亞馬遜、《紐約時報》暢銷書排行榜冠軍
◎ 《經濟學人》年度選書
◎ 《金融時報》、麥肯錫年度最具影響力6本書之一
◎ 諾貝爾經濟學獎得主 丹尼爾‧康納曼、羅伯‧席勒 共同推薦
◎ 台大經濟系副教授馮勃翰 審定

人類會做出不符經濟學預測的行為?當我們談到經濟時,真該把自己擺進算式裡!

  行為經濟學無所不在,諸如國家政策、企業管理,以及逛超商要不要買「第二件半價」等思考模式,皆與這門學科有密不可分的關係。英美各國政府、世界頂尖大學、金融界已將行為經濟學應用在政策執行與規畫管理上。

  傳統經濟
...more
Hardcover, 432 pages
Published May 11th 2015 by W. W. Norton Company
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David Rubenstein The book does not provide a specific set of rules for behavior, formulations for policy, or new economic theory. Without speaking for Thaler, his book…moreThe book does not provide a specific set of rules for behavior, formulations for policy, or new economic theory. Without speaking for Thaler, his book teaches that humans are unlikely to act consistently by making rational and accurate decisions about what is in their economic best interest.

Economic theory, government policy, and private activity should take into account likely divergence from assumptions of rational behavior, and each should be aware of the predictable (and even less predictable) ways in which humans often act from instinct and unconscious bias rather than from logical analysis.(less)

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 ·  10,097 ratings  ·  889 reviews


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Athan Tolis
May 25, 2015 rated it it was amazing
He’s taken his time and he’s waited his turn, but Richard Thaler has delivered the definitive book on Behavioral Economics, the one you can’t afford to miss. It’s a summary of the main findings, a history of how they came about and a preview of coming attractions, with due care taken to pay tribute to those who came before Thaler and apportion credit to those who worked with him.

The field is not as new as Thaler would have you think. There’s bias in this account and it is a bias against those am
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Muriel
Jul 10, 2015 rated it it was amazing
What is the value of 'Misbehaving' after 'Nudge' and 'Thinking Fast and Slow'? After all, 'Thinking' told us the discovery process by behavior science demigod. 'Nudge' explained how to apply behavior science to practical policy-making.

'Misbehaving' has its value independent from 'Nudge' and 'Thinking'. Unique in 'Misbehaving' is a candid account of the struggle getting recognized when your opinions are different from the establishment, a humble understanding on the fortunate events that helped
...more
Caroline
Apr 09, 2016 rated it it was ok
Recommended to Caroline by: Phan Tung
Shelves: economics
Thaler was one of the people who brought behavioural economics into being - and this book covers the story of his journey. He says that classic economics describes man as a logical creature, and bases its theories upon this idealised figure. In behavioural economics on the other hand, humans do a lot of misbehaving.

Herewith some odd nuggets and asides I picked from the book. (view spoiler)
...more
Melora
First book I've returned to Audible (and Audible makes that astonishingly easy. not that I expect to need to do it often, but, my gosh, just a click and they send me back my money. impressive).

As my three star rating indicates, this is not a Bad book at all. I listened to it for a little less than three hours, I think, and the bits about behavioral economics were really fun. I enjoyed Thaler's stories about the irrational financial choices people make, which he presents in contrast with the ide
...more
David
Dec 31, 2017 rated it really liked it  ·  review of another edition
Shelves: audiobook, psychology
This book is by Richard Thaler, one of the founders of the field of behavioral economics. When he first started getting into this field, he faced mountainous obstacles, mostly from his fellow economists. For many years, he collaborated with Daniel Kahneman and Amos Tversky, who are famous for the book Thinking, Fast and Slow. In 2017, Thaler received the Nobel Prize in economics, for his work in understanding the realities of economic decision making.

This book is enjoyable and engaging, and is p
...more
Huyen Chip
Feb 16, 2018 rated it it was amazing  ·  review of another edition
For someone without any background in economics before, this book is an eye-opener. It gives me many tools that I'm sure I can effectively use to argue with my friends in the future. It's also an easy read. Richard has many interesting stories to tell, each with many lessons to learn from.
Vincent Li
Jul 24, 2015 rated it liked it
I have mixed feelings about this book. I wrote a brief article about how college doesn't teach you anything, and to my horror I realized that I already learned most of what this book has to say. For someone without any background in behavioral economics, I recommend reading this in conjunction with Thinking Fast and Slow, the two books will pretty much teach you everything you need to know.

Having studied most of the points mentioned in the book (as well as reading several of the papers summariz
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Charles Berteau
May 25, 2015 rated it it was amazing
It was once a cliche that economics theory dealt only with completely rational human beings, under the principle that this was the only way to develop workable models. Even though classical economists, from Smith to Keynes, had acknowledged that human behavior often deviated from the rational, the models persisted in this foundation. I guess the theory was that deviations from the rationale would be okay, because human behavior would vary in random ways, and the rational "average" would still ho ...more
Steve
May 01, 2016 rated it it was amazing  ·  review of another edition
Shelves: non-fiction
Yup - this is now (officially) the memoir/autobiography of the 2017 Nobel Prize Winner.....

This was a lot of fun, but it is what it is. It's a career academic writing about his professional journey - basically the story of the evolution of his successful, productive, and (arguably) paradigm shifting lifetime of research - for a popular audience in the context of the intersection of economics and, well, everything related to behavior, which, of course, includes a healthy dose of psychology.

The
...more
Don-E Merson
This was a really fun read. It gives kind of a behind the scenes look at how the field came about from one of the most prominent creators of the field.
Pavlo Illashenko
Jul 14, 2015 rated it it was amazing
This is a book about behavioral economics/finance as well about people doing it. Good overview of the field evolution from the inside.
John Gurney
Mar 18, 2016 rated it really liked it
I enjoyed Thaler's ironic writing style in Misbehaving, his autobiographical history of the field of behavioral economics. Full disclosure: I didn't have a class with Thaler, but I attended the same University of Chicago Graduate School of Business, n/k/a Booth. I knew of him by reputation and it is a treat to read some of my other professors' names in print, e.g. Anil Kashap and Doug Diamond, and others known by reputation such as Thaler's friend and, at times, ideological opponent, Gene Fama. ...more
Gaufre
Oct 29, 2017 rated it liked it  ·  review of another edition
Shelves: nonfiction
A lot of books in my kindle collection were free downloads from a while back, which would cost anywhere from 0.99$ to 3.99$ if I were to buy them now. I also bought a few books for 0.99$. I recently went through my collection and books that no longer interest me, some of which I have never read. I realized that I deleted only books that I downloaded for free and none of the ones purchased. That is what Thaler calls misbehaving. The value of a book is how much it would cost to replace is now - no ...more
Karlyne Landrum
Jun 24, 2015 rated it really liked it
I had to take this book back to the library today, so I don't have any of the funny stories from it to relate here (what? I should've taken notes?), but there were quite a few. Mr. Thaler might be lazy, but he's also a pretty good story-teller.

However, what I really got out of this book was a sense of wonder. I was amazed at the world of professional economics, a field I knew nothing about; I'm not sure I've ever even met an economist. And what surprised, shocked and amazed me was that until the
...more
Filipa
I really liked this book (as I was expecting!). Thaler's writing is funny, simple and entertaining. I do like authors that while they're sharing knowledge, they are also making us laugh.
I really liked to see this side of behavioural economics. And... even though I already wanted to read Nudge, now I want it even more.
Claudio Cesar Sanches
Fund to read. Excelente for beginners

Richard Thaler gives a historic overview of the Behavior Economics development going from the beginning with Kahneman through the most recent developments.
Breakingviews
Jun 22, 2015 rated it liked it
By Edward Chancellor

The economics profession has been in the doldrums of late – its leading practitioners failed to anticipate the financial tsunami that crashed over the global economy a few years back. Economists were out of touch - lost in their complex mathematical models that were built on highly unrealistic underlying assumptions. Repeated bouts of market turbulence, however, have been a boon to one relatively new branch of the discipline.

Behavioural economics, in the words of Richard Thal
...more
James
Feb 12, 2019 rated it really liked it  ·  review of another edition
An interesting look at the development of behavioral economics and finance.

The book is a little long and the examples are simplified (i. e. presented with extremely little to no mathematics) but easily understood.

My thesis advisor in grad school was an early experimental economist, so this book brought back some of the discussions we used to have, specifically around the usefulness of economic theory that ignored reality. Thaler talks about this in terms of “Econs,” or those mostly fictional b
...more
Michael
Jun 28, 2015 rated it really liked it
Misbehaving is a quickie intellectual history of behavioral economics, told by one of its founders, Richard Thaler. He’s a gleeful contrarian: loves economics, but loathes classical economic models and their assumptions of rationality. His career has been devoted to producing both lab-based and empirical studies documenting the irrationality of what he calls Humans (as opposed to Econs).

As an intro to his work, he describes his early years teaching undergraduate economics, and his students’ fru
...more
Sepideh
Apr 29, 2018 rated it it was amazing  ·  review of another edition
Shelves: economics
This was one of the best books on economics that I have read in a long time. It discusses the creation of evidence-based economics that work in a world of Humans as opposed to a world of Econs, humans that behave optimally ignoring numerous supposedly irrelevant factors.

In this book, Thaler talks about how he started applying knowledge from psychology to economics to have a better understanding of how actual humans behave as opposed to how Econs behave. He said nice things about Cialdini, the au
...more
Yuekun Liu
Jun 17, 2016 rated it it was amazing  ·  review of another edition
This is definite a book that I would reread later. Get interested in this book after watching his video:
https://www.aeaweb.org/webcasts/2016/...

Thaler develops a story of how behavioural economic grows up and he summarizes a host of findings. This book breaks many my year-long confusing mattered I learned in class. “Economists get in trouble when they make a highly specific prediction that depends explicitly on everyone being economically sophisticated.” I am so eager to see the birth of a new
...more
Lance Cahill
May 24, 2015 rated it really liked it
Shelves: 2015
A quite remarkable and entertaining read. I would say the focus of the book is on interesting stories and anecdotes from behavioral economics and less on underlying theory or empirics (notably as Thaler glosses over certain methodological disputes).

The book could have served to be much shorter (it is 358 pages before notes, index, etc), hence the rating of four stars. Some of the chapters seemed odd, especially the one about the NFL (relating to draft strategy), as ones which could have been ax
...more
Emil Petersen
Apr 25, 2016 rated it it was ok
Of all the books in behavioral economics, this is probably not the one you should read. Unless you are specifically interested in the author Richard Thaler, go ahead and read 'Nudge' instead. As the subtitle says, this book describes how behavioral economics came about and what merit it has - usually in contrast to the 'econs', by which is meant the homo economicus, or rational actors. This is to me very, very interesting (albeit I give the book two stars) and the development is given here from ...more
Fayla
Jan 21, 2018 rated it liked it  ·  review of another edition
Shelves: steve-urkel
I was terrible at econ, so I don't know why I keep reading books on the subject. Guess I must find them really fascinating!

There were a lot of interesting points in Richard Thaler's journey to basically create behavioral economics. Mainly that people in the real world don't make decisions the way economists' models say they should. While reading many of the scenarios, I knew what real people (called "Humans" in the book) would choose and what the right decision should be. So that was fun.

The bo
...more
Simon Howard
Dec 04, 2017 rated it it was amazing  ·  review of another edition
This is Thaler's professional autobiography, and I found it thrilling - a real page-turner.

It talks though how Thaler and colleagues changed the 'standard' view of economics. It begins with Thaler's early career insights, where he realised there was something 'not quite right' with standard economic theories. Thaler then describes the whole process of developing those early insights into formal theories, debating and refining them with the help of peers, publishing them (and dealing with critic
...more
Katie Martin
Nov 24, 2015 rated it liked it
3.5 stars. In Misbehaving, Thaler outlines the progress he and his colleagues have made in developing behavioural economics as a field of study. Behavioural economics is basically a mash up of economics and psychology, and seeks to explain why people behave irrationally. Thaler uses two terms to distinguish between agents in typical economic models ("Econs") and those used in behavioural economics ("Humans").

I really enjoyed learning about the applications of behavioural economics - from footba
...more
บอมบุง พ่อยอดคะน้าอ่อน
The most recommended and must-not-missed book for people who interested in behavioral economics. The way professor Thaler unfold the theory is like his personal career journal. His writing style is super easy to read (except some part about finance and fund investment).

I am very exciting to read tge argument between neo-classical economists e.g. Eugene Fama v.s. these young (and stubborn) economicst who believe brand new stream of economics.

I am greatly encourage you to read this book. It's not
...more
ScienceOfSuccess
Oct 15, 2018 rated it it was amazing  ·  review of another edition
Shelves: waiting
There are many books written about behavioral economics, and quite a few of them were quoted here.
This one is the strong nr.2 on this topic, right after Thinking Fast and Slow by Daniel Kahneman.

I found here many great life examples, and the author let you decide, yes you have time to vote as many people did, where is the border for every decision. This book is also way better than Nudge by the same author, probably just for this reason.
Samridhi Khurana
Another book on behavioural economics which is well written and enlists the various anecdotes which formed the basis for the origin of behavioural science. Thaler constantly draws parallels with the works of Daniel Kahneman, Amos Tversky, Robert Shiller and other notable economists. A must recommended read.
Oday_k
Jul 13, 2018 rated it liked it  ·  review of another edition
Saying that I enjoyed ALL of it would be an overstatement,,,but I still enjoyed a fair portion of it and for me it mostly served as a door step in this field, a field which I know next to nothing about but I feel like I need to start expand my knowledge in.
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IDEAS Book Club: February: Misbehaving 1 3 Jan 12, 2017 09:59PM  

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Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economi ...more
“Psychologists tell us that in order to learn from experience, two ingredients are necessary: frequent practice and immediate feedback.” 21 likes
“The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool.” 7 likes
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