Word of Mouth? Engagement? Author Brand? Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership?
Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase.
* Using Social Media to Increase Sales * Establishing an Author Brand * Utilizing Analytical Tools to Reach Your Readers * Creating Shareable & Engaging Content * Word of Mouth & Influencers * Copyright & Trademark Basics * Getting the most from Google+, Facebook, Twitter & Tumblr * Building Brand with Pinterest, Goodreads & Amazon
Born and raised in Georgia near the largest piece of exposed granite in the world, Tyra spent her early years playing librarian and writing snippets of other worlds inspired by her love of fantasy and science-fiction. A gamer girl gadget geek at heart In her current life, Tyra is a Senior Lecturer of Marketing at Kennesaw State University where she developed the Social Media Marketing Certificate for the University's continuing education program. In between classes and consulting, she is working on a YA fantasy and a romantic cozy.
Her first book was co-authored with international best selling author, Jana Oliver. In Socially Engaged: The Author's Guide to Social Media they tackle the questions of how to chose and build your social media presence. They can be found on the web at http://www.SocialMediaMuses.com.
She wrote Penduli Station, a Sci-Fi Romance, with Sherrie Fillion. Information on their series can be found at www.LarundaLegacy.com.
I had the good fortune to meet Jana Oliver at the Indie Book Fest in Orlando this year. I sat on some author panels with her and she gave some very good advice. I was intrigued by this book and, for the most part, was not disappointed by the content. It gives good insight into the Social Media possibilities for authors. The advice was solid and I did learn some new things that were not in the many other books on this topic that I have read. I recommend it whether you are a new or veteran author.
Incredible breakdown of a complex subject tooled specifically for writers. Humorous in addition to informative I finished the guide - given to me by Jana Oliver herself - in a single sitting. I highly recommended it, especially for indie authors.