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Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

Shigetaka Komori

4.16 · Rating details · 56 ratings · 13 reviews

In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can h ...more

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Hardcover, 216 pages

Published May 5th 2015 by Stone Bridge Press (first published October 1st 2014)

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Start your review of Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

Apr 17, 2018 Kaushal Gupta rated it liked it

The book, Innovating Out Of Crisis, is divided in two halves, first being called "Fighting for Fujifulm" wherein he writes about how the core business was about to vanish due to technological revolutions taking place outside the organization and with the advent of digital photography, the ease of use, concerning to storage and retrieval of photographs by the end consumer was becoming easy and the camera rolls were to become obsolete soon.

The culminating part of the book, "Innovating Out Of Crisi ...more

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Dec 10, 2017 Shrikanth Venne rated it really liked it

Mr Komori has set an example to all the VPs and managers of organisation with this book. He has given a way to success in crisis time. All know Japan is one of the leading country in technology and this man has proved it by bringing diversification in the company. This book is a inspirational one to now new managers. He has beautifully specified the problems and also the solution to it. This book should be available in library of each company for reference as Mr Kormori has set an example of en ...more

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Jul 27, 2015 Darren rated it really liked it

Innovating Out of Crisis
The global market for photographic products and supplies has been stormy in recent times. Digital photography seems to have taken many companies by surprise, torpedoing their business along the way, despite many of these companies being active in the development of this self-same disruptive technology.

So how have companies such as Fujifilm managed to succeed whilst icons such as Kodak became sunk below the waterline? This book, written by the chairman and CEO of Fujifilm Innovating Out of Crisis
The global market for photographic products and supplies has been stormy in recent times. Digital photography seems to have taken many companies by surprise, torpedoing their business along the way, despite many of these companies being active in the development of this self-same disruptive technology.

So how have companies such as Fujifilm managed to succeed whilst icons such as Kodak became sunk below the waterline? This book, written by the chairman and CEO of Fujifilm takes a hard-hitting, yet sympathetic look at this confounding subject. Both Kodak and Fujifilm had similar businesses, dominated by the sales of photographic film and processing supplies (in 2000 it accounted for 60% of Fujifilm’s sales and about 70% of its profits). Kodak was the much bigger beast and yet just over a decade later Fujifilm had transformed and reported record profits whilst Kodak filed for bankruptcy.

The problem was more than just taking the corporate eye off the ball. Or was it? The author states that Fujifilm’s corporate culture, use of transformational processes, innovation, diversification and a different culture helped it address a changing market whilst simultaneously hammering stakes into lucrative existing and potentially high-growth areas.

This book is more than just a “us versus them” comparison, but an engaging, informative, educational look at a series of complex problems and issues., presented within an easy-to-read, light read that packs a punch. It is much more than just an elongated case study about a business, but it pulls in wider cultural, economic and even political issues to great effect.

Even if you don’t care about the company, look past the name and focus on the experiences and executive actions taken and it may stand you in good stead to make an impact (or possibly avoid some “elephant traps”) along the way. Innovating

Innovating Out of Crisis, written by Shigetaka Komori and published by Stone Bridge Press. ISBN 9781611720235. YYYY
http://autamme.com/innovating-out-of-... ...more

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Nov 14, 2018 Mohammad Al-ubaydli rated it it was amazing · review of another edition

I wish more Japanese businessmen published more books in English like this

I rarely find books by Japanese businessmen, this was a good read. The author - CEO of Fuji Film, a lifer in the company having started out in sales - describes how the company navigated the collapse of film photography in the face of digital cameras. Today it has more revenues and profit than ever before, powered by more technology and products, while Kodak has gone bankrupt.

The book is enjoyably short, the author does no ...more

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Oct 17, 2020 Amarjeet Singh rated it it was amazing

D.I.Y and self-guide books written by entrepreneurial and leadership figures are often unabashed self-promotional hypes. But Shigetaka Komori's 'Innovating Out of Crisis' is a different piece of work. It is neither purely autobiographical nor entirely advisory. Its beauty lies in the fact that it is penned by a man who singlehandedly led Fujifilm successfully into the digital era and then through the 2008 global financial crunch. The result? He finally outmaneuvered and put paid to Eastman Kodak ...more

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Jan 31, 2019 Gabby-Lily Raines rated it it was amazing

Shelves: goodreads

I've learned quite a few things about Fujifilm reading this book.

It is a straightforward type of account, but not dry. Komori give a bit of his own background later on in the book - which shows how it influenced how he has headed the company into the giant it is. It isn't an "I'm the greatest" type of reading - he has made errors (some larger, some smaller) along the way and he shows them.

What I also liked about the narrative is that his respect for his company's competitors shows through. Fo ex ...more

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Oct 06, 2019 Dave Cheney rated it really liked it

This review has been hidden because it contains spoilers. To view it, click here.

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Apr 30, 2018 Niketan Rao rated it it was amazing

After Kodak declared bakruptcy, there was curiosity as to how Fujifilm - its main competitor survived while its core business (Photographic film) was cannibalised by Digital imaging. Now the then CEO Shigetaka Komori decribes in this book, the steps Fujifilm took to survive. It is interesting to read some key factors such as the company accepting the reality of its core business dying, betting on the right technollogies such as LCD instead of plasma and how its technology could be diversified in ...more

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May 22, 2019 albert mulei ndeto rated it it was amazing · review of another edition

Bold moves

The courage to refocus energy away from the core business to innovate out of a dying industry and to reinvent the organization. Inspiring and a great read for business enthusiasts

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May 01, 2019 Edgar rated it really liked it

Good Japanese business PoV on how focusing on hard work and core competencies can help a company evolve. It's important to not be afraid of conflict, to thrive in a competitive environment, and to continuously focus on self improvement. ...more

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Jan 29, 2017 Vishesh rated it really liked it

A good book, something that'd be kept for future reference by any manager.
There are many sentences which hit you hard on, for example,
Even when the outcome is unclear, you make the decision, confident that it’s correct, and take the lead in achieving success. Whichever way you choose, you give it everything you’ve got to make it work out in the end. That’s what it means to be a leader.

The book has clearly states that we need to keep questioning ourselves
-What can I do to grow stronger as a perso ...more

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Mar 27, 2016 Kme_17 rated it really liked it

Shelves: first-reads

I received it as a first read. This book was interesting look at the film business. A very easy to read and understand business book. I learn some things about this topic. I also found it interesting that it is written by the film company CEO. Just a solid read.

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