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Introduction to Neuromarketing & Consumer Neuroscience

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How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neurosc ...more
Kindle Edition, 1st edition., 445 pages
Published July 29th 2014 by Neurons Inc ApS
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“This all means that we are not rational (in the traditional sense), not fully informed, we are influenced by others, and our choices are not purely conscious.” 0 likes
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