Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

by Robyn Freedman Spizman, Rick Frishman

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name. Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you

Genres: Business

192 pages, Hardcover

First published March 25, 2008

Reviews

[Michelle Dunn · Rating 5 out of 5]

I just read this book and I know just about as much as anyone can know about marketing. I still took notes and marked pages. I would suggest this book even if you are a seasoned marketer, there is something for everyone here! Many good ideas and real life examples.

[Melvin Marsh · Rating 4 out of 5]

Definitely one of the better personal branding books. It inspired me to tweak my brand so I hope this works!

[Nur Fatin Atiqah · Rating 2 out of 5]

I think this book is kinda interesting to keep me continue reading it. It's good and beneficial for someone who really into marketing stuff or trying to sell a product. However, I do find it good for other stuff as well, such as leadership, if you really look into it. Just a two cents of mine.

UPDATED AFTER FINISH READING THE BOOK:

This book basically talks everything about connecting to people more. It's all about the success of every successful people, of whom not every each of them I've ever heard off. But nevertheless, this book is one of the books that keeps me thinking and going. It's like, "It's okay. Lots of people is having the same. Just strive with your hardship, and it will pays."

[Natasha Munson · Rating 3 out of 5]

I am enjoing this book. It hasn't been a "pageturner, must read" but it has kept my interest enough for me to remember to come back to it and read another chapter when I have time.