Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in...more
1. If you don't work in marketing, or would like to hire a marketing person, this book can help you understand the day-to-day responsibilities of a content producer.
2. The guidelines on writing for different social media channels are relevant. ...more
Of course, writing takes practice. Lots and lots of practice! After reading Everybody Writes, I wished that I had found it much ...more
I'd recommend this plus Content Rules, Ann's first book, for anyone that wants to blog and work in social media. Great read!
Perhaps, meant only for beginners. If you are someone who has their basic grammar and writing rules in place, this book has nothing to add to your writing bucket.
Divided in five parts, this book only reiterates the same thing over and over again - write simple, avoid adverbs, use first person, use active voice and not passive, and some more of awfully insufficient information if one really wants to create ridiculously good content .
Ridiculously average, is ...more
I really liked the beginning of the book where the author focused on marketing / content marketing instead of fiction writing. She communicated over and over again why & how writing is important which I loved.
In terms of the tactics of writing it was a bit dry and boring. But I suppose that's to be expected ...more
First, validation -- here's someone who cares about the quality of the writing we read, even on webpages and in marketing materials. Thanks to Ann for that - I agree with so much of what she says.
Second, she has found ways to formulate some of the rules that I knew instinctively or intuitively - if nothing ...more
However, if you have never written for the Internet, it could be a valuable resource and guidebook for producing better content. It is well laid out, easy to read, and unlike the classics like S&W focuses more on creation rather than grammar rules.
Here is the best way that I can sum up Ann's work. I write. Ann's book is designed to help people write better. I will keep Everybody Writes within arm's length of my writing chair.
Towards the end of the book Ann says, "By this point in the book you and I are friends, so you know my position."
Truth be told I've known Ann's position for years (I do not know her personally though). ...more
I've enjoyed it that much that it has ...more
This book assumes the reader has some experience of writing, at least ...more
The book is a highly actionable guide to marketing writing. It is short on preachment and long on concrete tips to actually help writing achieve what it's supposed to in a marketing context. This doesn't at all ...more
Containing a rehash of all the standard writing tips, too many quotes from other writing books (especially Stephen King's) and a mishmash of how-tos on writing copy for particular marketing scenarios, it'll get you started. There's also some information on the ethics of publishing that feels a ...more
If you are a seasoned writer, you may just want to skim it or turn to sections of interest (I forced ...more
Digital marketing and communications, brand journalism, owned media, inbound marketing and content marketing are all terms that confuse most or (worse) people think they know what they are but don't really quite get it at all. Ann Handley offers an excellent primer on what it's all about. She writes simply enough for a beginner to understand yet also offers enough good solid tips so experienced pros can pick up dozens ...more
I did enjoy Handley's sense of humor and there were definitely a few gems here and there ... I just probably could have gotten the same information in a few good blog posts rather than reading a whole book.