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The People Code: It's All About Your Innate Motive
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The People Code: It's All About Your Innate Motive

4.06  ·  Rating details ·  434 Ratings  ·  74 Reviews
In his life-changing book, Dr. Taylor Hartman introduces you to the People Code and why people do what they do. The concept of Motive is a fresh method for analyzing your own innate personality as well as that of those around you. You then have the ability to utilize that knowledge to improve workplace and personal relationships. As an author, psychologist, and leadership ...more
Paperback, 336 pages
Published September 18th 2007 by Scribner (first published April 3rd 2007)
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Jan 07, 2009 rated it it was ok
This book came highly recommended to me, but I have to say I was underwhelmed. The basic premise is that everyone's personality can be defined by a unique combination of 4 innate motivations. Hartman also argues that you are born with your personality, and while you may be able to make small changes throughout your life, your core personality and motivations do not and can not change. This premise, in my opinion, is a gross oversimplification of people.

Yes, it was interesting to read about the b
Nathan Albright
Apr 17, 2018 rated it liked it
Shelves: challenge-2018
This book reminds me of one of those sketchy late-night infomercials where an orange fake-tanned spokesman with an equally fake smile attempts to oversell a product that promises to be very useful but where one cannot help but shake the feeling that it is not quite as useful as claimed.  This book was given to me by some friends that I was spending time with recently to forward on to someone else as a gift of appreciation from one of the family's many children, and I was given permission to read ...more
Jan 18, 2018 rated it really liked it
What an accurate and insightful read. After taking the test we discovered our whole family consisted of only two colors. As I read through the chapters so much became clear about our personalities, motives, and relationships.
Jul 17, 2008 rated it it was amazing
This book is so much fun. My very "red" husband read it and was criticizing it, saying that it can't possibly pinpoint every individual. He then read Hartman's words about red personality types who would be skeptical of the book and he realized that "red" pinpoints his personality to perfection. We both learned so much about our personality types, our relationship with each other, our relationships with others, and about what we can do to improve our lives. What a great book. I would highly reco ...more
May 26, 2016 rated it really liked it
Jyl recommended this book to me when I was at a loss for how to describe my daughter's personality and why I think she's so "difficult." I've been trying to figure her out for eight years, trying to figure out how to successfully parent this child of mine whose behavior I find baffling on a regular basis.

The first step was to figure out my core personality. I found out that I had already taken the online personality profile ( years ago. I'm 60% blue [motivated by intimacy] and
Jon Brewer
Jul 26, 2013 rated it it was ok
You have to remember, this is just one theory on motivation and personality. It has many similarities to other psychological theories, just uses colors to describe the personality types. I can see a lot of truth in it, but I can also see some of the truth in Freud but it doesn't mean it's all true. Perhaps I need to read it more carefully, but the applications he suggested didn't seem to motivate me to change.
Jun 30, 2017 rated it it was amazing  ·  review of another edition
Shelves: leadership, science
This book is about the People Code. There are 4 color codes, Red (power), Blue (intimacy), Yellow (fun) and White (peace). This collectively is known as the color code or people code. Each person is born with one of these colors. Dr. Hartman talks about strengths and limitations of each code. How to talk to each person and how these color codes are interconnected. Each person is born with his/her own color code and it does not change. Dr. Hartman also talks about the paradigm of Passion Characte ...more
Sep 14, 2017 rated it it was amazing  ·  review of another edition
When you understand motivations you really "get" people. From there you really have no limitations. This book breaks down the concepts we are all familiar with in personality testing. However it goes further to identify the motivations and keep a dot to dot line between our wants and behaviors and why we continue to do what we do. I thoroughly appreciate this book as it has the power to reframe conversations as a whole, beginning to end. You understand people not just by listening but by identif ...more
Feb 20, 2018 rated it it was ok
I can't believe I got duped into thinking this was a new book! And it isn't even the first time. The Color Code is perfectly brilliant and I love it; I highly recommend everyone read it. However, renaming it every 10 years and adding a couple of new paragraphs to generate new sales is pretty lousy. Why not just continue to offer the original book? Instead, it's out of print, so you have to buy a used copy or one of his iterations with its strained paragraphs that try to tie in the new title.
Joshua Clark
Feb 27, 2017 rated it liked it
I though that this book was interesting. I really liked reading about my color and all of the other ones. It was cool to see the similarities in the personalities of my family and by the end of reading this book I have a pretty good idea of what colors they are. I do feel like some of the things were bias but overall it was an interesting read and very informative.
Jason Lybbert
Mar 01, 2017 rated it really liked it
This is a very well put together book with very accurate details. If you don't know what this book is or what it is about I would highly suggest reading it. A short summary of what the main part of the book is and is about; The are four different colors/types of characteristics of people, and each of them have their specific good and bad about them. The colors are Red, Blue, White, and Yellow. For the Reds they are more power-oriented and they are good leaders. The Blues like intimate things as ...more
Dansi Davis
Feb 24, 2017 rated it really liked it
This book was very well written and you could tell that the writer was highly educated and had experience. I would highly recommend it to anyone who is having trouble understanding other people, or having trouble understanding themselves. This book shows why you choose certain things. It shows what motivates you and what you need to work on to become a characterized individual. At the beginning it had a test so you could see what color you were, and then after that it had a good explanation of w ...more
Darren Burton
Oct 19, 2012 rated it it was amazing
I have always wondered about what makes people tick. The People Code is the first personality theory that explains the movivations of a personality type. The Myers-Brigg personality theory which has 16 different categories, does a good job discussing "how" a certain personality type acts 90% of the time, but it never addresses the issue of "why" the person acts the way they do.
Here are the different personalities motivation: Red's core motivation is power. Blue's core motivation is the desire fo
Marci Antoniuk
Jun 12, 2016 rated it really liked it
I rounded up to four stars on this one because I found the categorizations to be super helpful, particularly in my parenting! I’ve done multiple personality tests, kind of working to categorize friends and family to better relate to them. I enjoy learning about people, but it can be tricky when there are 16 types to choose from. But this has been by far the most helpful categorization method for me, because it stems from our core motivations (power, human connection, fun, peace) as opposed to ou ...more
Mar 08, 2010 rated it it was amazing
I finally finished The People Code today. I've been reading it off and on for a while. It has been interesting to read. Understanding your core motive is the first step in understanding yourself. And it's difficult, even near impossible, to understand others without understanding yourself.

The People Code has exposed me to myself in a way no other book has. Before reading it I thought I was unique, different, geeky, and outside the norm. After reading it I identified behaviors and ways of thinki
Aug 25, 2013 rated it really liked it
I've always found human behavior and personality very compelling so I thought this was a fun, interesting book. I read it when it was The Color Code, for a human development class, during high school. This time my work used it as a training day.
I feel like the four colors, which are really motives, cover any person I've ever met. It was spot on for my personality and what motivates my behavior. I also gave the quiz to my hubs and kiddos. Although I could already identify them, it was nice to re
Jun 25, 2012 rated it really liked it
The People Code is a very insightful look at how our innate personalities affect how we interact with others and how they interact with us. Dr Hartman first takes a clinical approach with a personality quiz and focuses on the positive and negative attributes of each personality type. I liked, however, that after he studies the strengths and weaknesses of the different personalities he focuses the rest of the book on how the varying characteristics can influence each other for good and bad. Dr Ha ...more
Michelle Llewellyn
Aug 02, 2016 rated it liked it
It is okay to skim portions of this book. For example, skip the two and half page letter from your inner self to you, it's boring. Instead, get pen and paper, go straight to page 17 and take the author's personality profile test to determine what color you are. I was amazed how accurately the test nailed me on mine (Blue. Not white! Secondary).
The next section examines all four "colorful" personalities in greater detail including strengths and weaknesses. Part three pairs everyone up explaining
Oct 17, 2010 rated it really liked it
My company had a training with the Color Code at a retreat we had last fall. I loved the training and I loved the book as a reference and a learning tool. I couldn't give the book 5 stars because it wasn't one that I couldn't put down (there is no gripping story but it is packed with helpful information). As a reference and self-help book, it is well written and intriguing.

The Color Code has helped our office understand each other, our patients and how we work in our respective job responsibili
Feb 25, 2012 rated it it was amazing
Absolutely fascinating book! Not the kind of book I would normally pick up. Books starts out with a 60 question quiz leading to discovering your personality "color". Are you a red, blue, yellow, or white person? And then the remaining 90% of the book discusses relationships, traits, examples, work habits, etc of each of the "colors". Not the kind of book you will want to read cover to cover, but if you are interested in discovering more about yourself and your spouse/family, this book is amazing ...more
Oct 11, 2013 rated it it was ok
Shelves: didn-t-finish
This is a different perspective on personality typing. The Color Code groups people based on their motivators, which are present in your earliest experiences.

It's fun and interesting, and somewhat helpful when thinking about how to interact with others. But it's a bit too black and white. I also think that Hartman actually chooses to be provocative in his descriptions of types to sensationalize his theories and make them more attractive to the mainstream. I also think it gives people an "out" fo
Sep 16, 2013 rated it really liked it
Everyone needs to read this book. So helpful with understanding different personality types in your life. Its scary how spot on he is describing you. My mom and I are very different people and she had me take this test when I was younger to help understand me more. Our relationship improved when she understood the different priorities I had and reasons for doing things they way I did. Very helpful in understanding why people are the way they are and how you can deal with issues.

My husband and I
Jan 13, 2013 rated it it was ok
This book is very biased towards the author's personality. I started to notice when I realized how much easier it was to recognize the unhealthy personalities in each color than the healthy personalities from his descriptions in the colors. There's actually a section in each color's chapter of strengths and weaknesses and the weaknesses hugely outnumber the strengths in every color except his own, yellow.

As far as personality categorization, it's pretty good. It's just the presentation that is l
Feb 01, 2010 rated it it was amazing
Shelves: non-fiction
I really enjoyed "The Color Code" and this updated version is great. I don't really like to categorize or pigeonhole people--we're all unique and complex--but this book does give insight into the rainbow of personalities that surrounds us. My kids have enjoyed discovering their "colors" and it makes for some interesting discussion. A book that gets parents and teens communicating gets a high rating from me!
Dec 17, 2007 rated it really liked it
Very interesting personality decoding system based on a person's needs and motives using colors. Most people are a blend, but you'll be surprised how your test comes out. According to my hairdresser, it's required reading in several match-making internet sites. I can see why. If you're looking for something fun to do this holiday, decoding all your loved ones and all your relatives and friends, go right ahead!
Sep 07, 2015 rated it really liked it
I *mostly* read this, skimming over some parts and focusing on the parts that were most applicable to me and those closest to me. I think there is a lot of truth and insight here and good ideas on how to handle differing personality types. I give it four stars (instead of five) only because any theory that boils all of humanity into four types just sets off my "oversimplification" red flag. But definitely worth reading.
Dec 29, 2007 rated it liked it
Shelves: personality
I liked this book as I like all the personality books. I don't think that you need to read this one and the Color Code. They are basically the same. So I didn't read this book in its entirety. But I think it is a great resource for discovering about your inner motive and those with whom you are in contact with on a daily basis. Books of this kind helped me to understand that the way other people do things isn't necessarily wrong.
Melody Armstrong
Aug 05, 2008 rated it it was amazing
Recommends it for: anyone and everyone
Recommended to Melody by: my husband
I am in love with this book! It has helped me understand people a lot more then I used to. It's also helped me understand my "red" husband and my 2 kids who are a "blue" and "yellow".
It's a total must read for everyone, it helps you deal with different people, and helps you understand what makes certain people tick.
Mar 25, 2013 rated it it was amazing
The People Code and its creator provides an essential viewpoint on personality psychology that is not what I'd consider an end-all nor something that cannot be understood in combination with other aspects or elements that the realm of personality psychology has to offer. It's a pretty important viewpoint, if you ask me ..
Aug 07, 2011 rated it really liked it
I think this is a very important book. I think Mr. Hartman is on to something very fundamental, that there is something innate that drives us as to action, and by understanding that motive in ourselves and others we can better learn to relate and foster understanding in our relationships. What is more important than learning tools that can help us in the important relationships in our lives?
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