Winning B2B Marketing

by Christopher Ryan

Winning B2B Marketing shows you the fastest and most effective methods to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably. This book covers the best strategies and tactics to accelerate your success and quickly build more value in your B2B enterprise. Get This Book Today And: -Determine the best marketing and sales model for your product or service -Quickly align your marketing and sales efforts for success -Create massive marketplace awareness -Effectively use the latest online marketing and social media tools -Generate large quantities of qualified leads -Deliver maximum revenue without breaking your budget and much more....

Genres: Business

286 pages, Paperback

First published April 25, 2014

About the author

Librarian's note: There is more than one author on Goodreads with this name.

For Christopher Ryan, PhD and author of Sex at Dawn, see Christopher Ryan.

Reviews

[John]

A highly pragmatic guide. "Start by asking these six questions:  (1) Do you have a well-defined value proposition that you communicate in all your marketing messages and promotions? Can your entire team express this message in a concise and compelling elevator pitch? (2) Is your brand/image being accepted by the marketplace? Are you seen by your prospects and customers in a way that is congruent with the way you see yourself? (3) Do you have a Service Level Agreement (SLA) with the sales department that specifies the quantity and quality of leads you will be delivering? Is this a sufficient quantity for the company to achieve its revenue objectives? (4) How many of the leads that you deliver to sales are truly qualified – by that I mean, do they meet the agreed-to criteria and may actually buy something from you? (5) Are you targeting the right individuals at the right companies? Do you know who these people are and have you captured them in a system (CRM or contact database) that allows for ongoing, targeted communications? (6) Does every part of your end-to-end marketing and sales model work? Are you both effective and efficient at every phase of the process, or are there gaps that keep you from achieving your goals?"