Writing a Convincing Business Plan

by Arthur DeThomas, Steven Fox, Stephanie Derammelaere

A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses.

This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Genres: Business

280 pages, Paperback

First published January 1, 2001

Reviews

[Robert Birnie]

Very hands on coverage to writing a business plan. If you've ever read the bedford handbook to writing, it feels almost like that. Goes over each section with what to cover. Great reference book. Not meant to be read front to back or for fun though. Just pick up and scan the parts you need.

[Kristina]

This is a good place to start if you need reference on how to start a business: planning, financing, and tips for the beginners.