The Business of iOS App Development: For iPhone, iPad and iPod touch

by Taylor Pierce, Dave Wooldridge

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a gold rush for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

460 pages, Paperback

First published September 30, 2014

Reviews

[Luis Poletti]

It was pretty good. I found the chapters on Ideas & Research, Intellectual Property, Marketing/Promotion & Pre-release to be particularly helpful. The book is very up-to-date and relevant for someone getting into the iOS business NOW.

The reason I am giving 3 stars is because the book was quite repetitive at times, as entire excerpts were repeated from one chapter to the next. However I guess repetition is good for memory!