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Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime

3.92  ·  Rating details ·  24 Ratings  ·  8 Reviews
Posts, pokes, pins, pluses, and tweets. Oh my!

If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?

With a witty style and no-nonsense attitude, Got S
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Hardcover, 312 pages
Published February 21st 2015 by InterAction Press
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Darren
Nov 07, 2014 rated it it was amazing
It is no longer good enough for a businessperson to go and “find a teenager” and ask them about social media and what they need to do with it. Knowing something about social media is an ever-essential task for every business executive and owner. Ignore it at your peril!

Yet how the blazes can you keep up it all? Do you still poke things or is it enough to hope somebody sticks their thumb up in appreciation? How do you encourage people to share your news and views, slightly lifting it above the ba
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Ellie
Jan 24, 2016 rated it it was amazing
Venturing into the world of social media can be a daunting challenge regardless of one’s technological savvy, but especially for business owners who previously focused on traditional customer interaction (face-to-face, print media, etc.). How does one go from ground zero to reaping the rewards of social connectivity? With a little patience, an open mind, and the teachings set forth by Jay Izo, also known as The Internet Doctor, anyone can gain a firm foothold into what makes social media meaning ...more
Betty
Feb 26, 2015 rated it really liked it
Shelves: first-reads
I received a copy through the GoodReads First Reads program in return for an honest review.

If you own a small business or work with a small nonprofit and are not savvy on the social media platforms, this is the book for you.

Social media is here to stay and you need to get on board. But there are so many platforms available – Linked In, Facebook, Twitter, Google+, Pinterest, and more always coming out. What should you use? And don’t they take a lot of time?

Jay Izso takes you through each platfor
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Bianca Smith
Dec 20, 2014 rated it it was amazing
What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso.

Maybe I loved Got Social Mediology? because Jay is a business consultant AND psychology teacher. This book is 70% social media marketing and 30% psychology, and the mix works brilliantly. Instead of the plethora of books that tell you what to do, Got Social Mediology? tells you what to do, and the human behavior behind why you should.

I’
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Laura
Sep 03, 2015 rated it really liked it
The world of social media can be daunting. Especially for those who have not yet delved into it.
It’s big. It’s scary. And, it’s very powerful and very necessary for businesses.

Did you know that the same part of the brain light up when people use social media as when they have sex?

No wonder people are addicted to social media!

In his book Got Social Mediology? author Jay Izso, also known as the Internet Doctor, delves into the world of social media. In it, he uses psychology to master social media
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Donna Parker
Oct 11, 2015 rated it liked it
I think we all either unconsciously (or maybe consciously) use psychology for most everything we do in life, including social media. I don't know if I feel 100% comfortable thinking about deliberately 'using' psychology for social media or anything else, but if you think of it more as helpful advice I suppose it doesn't feel as manipulative. Don't be dissuaded by the subtitle of this if you don't need this for business, for me, I thought the advice could also be used for using social media perso ...more
Tracy Crocker
Aug 18, 2016 rated it liked it
About halfway through Got Social Mediology, I got a little bored and had to push through to the end-I really don't like quitting. I did get use out of reading what each platform is about, and have started my LinkedIn account based upon what Jay had suggested and I plan to sit down and plan out how to use the SPICEY acronym, however, I expected this book to go into more depth on how to accomplish specific things on multiple social media platforms and was disappointed with how little detail there ...more
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Shelves: pmi-ceu
Read this for Continuing Education Units for my PMI certification. It was interesting the way the author applies psychology to the new world of Social Media. He explained each platform in easy to follow steps, even for those beginners or those who've never used one of them. He also gave information on who the target audience is for each of the platforms. If you are going to introduce any social media into your business, this book is for you. It provides useful information and step by step guides ...more
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