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Insight Out: Get Ideas Out of Your Head and Into the World
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Insight Out: Get Ideas Out of Your Head and Into the World

3.81  ·  Rating details ·  290 ratings  ·  29 reviews
As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagina ...more
Hardcover, 256 pages
Published May 26th 2015 by HarperOne (first published April 7th 2015)
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3.81  · 
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 ·  290 ratings  ·  29 reviews

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Isabella Roland
Mar 06, 2016 rated it it was ok
This book does not have much to do with its title of getting ideas out of your head and into the world. The author has compiled a lot of feel good stories from the exceptional people of the world whose ideas worked out for them. That’s all well and good, however most of us don’t have the foresight to know whether our ideas are going to work out. The author throws in a few studies, but none of the findings are revolutionary or particularly relevant to the concept of getting ideas out into the wor ...more
Sep 21, 2015 rated it liked it
While there is a different narrator to the audiobook than the author, I still found myself wishing I had a teacher like Tina Seelig back in college. There is nothing groundbreaking here you wouldn't find in books by IDEO's Kelly brothers or Chip & Dan Heath, but what you will find is a concise exploration of the Invention Cycle and its steps: Imagination, Creativity, Innovation, and Entrepreneurship. The best bits were the author's own stories of struggles with her endeavors in the private s ...more
Brendan Byrne
Apr 17, 2019 rated it it was amazing
Bland Malcolm Gladwell-esque book jacket design. Promises of all your dreams coming true. A one-sentence idea delivered in four sections. Large type and line spacing to artificial inflate the number of pages so it feels like a 'real' book. A surprising number of blanks pages dedicated for you to take notes. Hokey wordplay for a title. Books like this are supposed to be bad. This one is not.

I had the impression that Insight Out would be about going from rags to riches through some improbable for
Nick Richtsmeier
Dec 21, 2017 rated it liked it
I made a decision to read all of the books on the Stanford recommended reading list. I have been attempting to bring design thinking into a very non-design oriented industry for along time, and realized I needed a deeper knowledge base from which to work. For a variety of reasons, I started with Tina Seelig's books.

The most valuable thing this book brings to the table is some differentiated vocabulary. Creative work has always been undermined by a lack of precise language about how it
Apr 17, 2018 rated it liked it
Most of the information provided by the book was pretty generic and didn't really deliver any enlightening details about creativity and innovation. In fact, the author hardly talks about how you can externalize your ideas and make them a reality. Yet, despite my expectations from the book, I really enjoyed the anecdotes and interactive aspect of the novel, as it allowed the reader to apply the knowledge practically and see the evidence for themselves.
Rohit Gupta
Feb 05, 2019 rated it liked it
The book has a great content and provides a kind of literature overview of several other books. I like the keywords of imagination, creativity, innovation, and entrepreneurship. It's similar to a design process, the author tries hard to allow them to co-exist. I feel that's a good choice in positioning. I use the book as a reference to some techniques like story telling. I feel, too much has been cramped into a single book. It needs some better editing.
Tamanna Urmi
Oct 16, 2017 rated it really liked it
It's quite amazing to see someone put words on topics and insights on a concept as difficult as design thinking. I have done quite some work in design thinking, human-centered design, and changing frame of reference for thinking/looking at daily things in life so a lot of the ideas were not new to me hence I am not mindblown enough to give it a 5 star.
Carl Lens
Feb 11, 2019 rated it really liked it
Some of the ideas in this book are not new to me, but Seelig’s perspective on innovation is. She makes a very clear connection between the innovation process and personal development. The many personal assignments in the book are clearly based on a lot of experience. Recommended!
Steven Kempton
Jul 28, 2017 rated it really liked it
Tina's writing is always useful and peppered with great stories from her experiences at Stanford.
Elise Cronin-Hurley
Dec 22, 2018 rated it it was amazing
Interesting thoughts on respecting the flow of creativity.
Rick Scott
Aug 25, 2018 rated it it was ok
I did not finish reading. Very slow and the reader was monotonous. I will have to get it in hard copy and give it another try.
Diego Leal
May 09, 2018 rated it it was ok
Subpar. Not much juice.
Dec 30, 2015 rated it liked it
As the title states, this is a fairly solid guide to help translate ideas that are floating around in your head, and making them a reality. If you are new to guidance books in this area, you will probably find a few things to takeaway. The lessons are well structured.

I think this quote sums up the value of ideas and keeping track of them:

"As I have said many times, ideas aren't cheap at all--they are free. There is a big difference. When things are cheap, they don't have any value. When they ar
Anuj Bhatnagar
Dec 03, 2015 rated it really liked it
Tina Seelig rightly points out that unlike Science & Technology, there isn't a framework in entrepreneurship for bringing ideas to fruition. She comes up with a framework, invention cycle, to fill the void and emphasise on need of having entrepreneurship as a mandatory subject in schooling.
Having conducted multiple classes and workshops on entrepreneurship in Stanford STVP cell, she tries to bring the interactive culture of a classroom in this book by engaging readers with some chapter exerc
Ng Jerome-christian
Nov 27, 2015 rated it really liked it
Tina Seelig provides a light framework to distinguish the place of creativity and ideas. The Invention Cycle inside includes: imagination to creativity to innovation to entrepreneurship... and round again.

The book includes well thought mini personal projects for you to hone your abilities in each component of the cycle.

Will become a 5 stars after I decide to complete the projects... so 4/5 cos it's my fault. haha.
Jan 26, 2017 rated it really liked it
Simple and neat, wonderful book
First imagine, yes, you will understand whether your passion is true unless you engage.. Author emphasis that first you engage in different activities then some activity will give you utmost satisfaction. Then catch hold and be creative, it will take you to innovate a concept or a product
Do prototype before full fledged.. A kind of little bets
Great book
Melissa Hazelwood
Jul 17, 2016 rated it really liked it
Some things come down to perspective, and others to clear and accurate thinking. This book shows you how to progress. Here Seelig continues the work that she started in her two other books, taking the time here as well to give you examples and guidelines so that you can try out the methods for yourself. A great read!
Aug 31, 2015 rated it it was amazing
Very helpful for anyone who has ideas but can't quite seem to bring them to fruition. Great exercises with practical applications to everyone from artists to engineers. I checked the book out from the library. I'll probably buy it now.
Jackie Brady
Jun 24, 2016 rated it liked it
This book was a little fluffy for me, but I expected that. It was a quick pick because none of the books on my waiting list had
come through yet. There were no profound insights for me, but it was readable.
Jul 29, 2016 rated it liked it
Good for inspiration with stories, but it was not really focused or clear on actually getting your own ideas out to the world as the title says.
Sep 02, 2016 rated it it was amazing
Shelves: self-improvement
Quite liked this one, some new ideas I hadn't heard of or just framed in a new way
I actually want to do some of the projects suggested in this book.
Κ'λεοπάτρα Φιλοπάτωρ
I liked everything about this book. It gives an experience besides explanation with pictures and paints of what the writer's points. It was an excellent one.
Bharat Vishwakarma
Jan 12, 2016 rated it it was amazing
great book that will teach you that entrepreneurship can be taught and creative and innovative skills can be learned.
Aug 27, 2016 rated it really liked it
Great book
Nopadol Rompho
Nov 25, 2015 rated it really liked it
Shelves: my-favourite
Read my review (in Thai) at
Jun 22, 2015 rated it really liked it
This is a wonderful book. It really breaks down the creative process and gets you motivated. I was inspired to try this book after seeing the author's Reddit AMA.
Michael Olesen
rated it really liked it
Feb 27, 2017
Christophe Høvette
rated it it was amazing
Mar 21, 2017
rated it it was amazing
Mar 25, 2019
Nguyen Minh-Truong
rated it it was amazing
Jul 07, 2017
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Tina Seelig is the executive director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations ...more
“The most important one is that inspiration and happiness are most easily found doing what you really want to do, and not what you think you should do. Your future is determined by how you dance in the present.” 0 likes
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