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208 pages, Hardcover
First published June 22, 2015
"A large financial services firm found itself behind the curve with digital. They had invested in a haphazard manner in local initiatives, not realizing that digital needed to be a core competence."
"A midsize telematics company that provided security devices and services for luxury cars found its market changing. It had grown on the back of insurance mandates for additional security on expensive cars, but this requirement was declining, leading to fewer sales, while on the other end customers were retiring their contracts in increasing volumes."