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Cruise Tourism & Innovation: Improving Passengers' Experiences and Safety
Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing ...more
Paperback, 278 pages
Published June 9th 2014 by Logos Verlag Berlin
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