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The Service Startup: Design Thinking Gets Lean

3.82  ·  Rating details ·  85 ratings  ·  11 reviews
A practical guide to integrate Service Design Thinking and Lean Startup in the service era.

"Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day."
- Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business

"In this book, Tenny offers some ext
Paperback, 220 pages
Published May 26th 2014 by Eise (first published March 20th 2014)
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3.82  · 
Rating details
 ·  85 ratings  ·  11 reviews

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Magno de Santana
May 23, 2015 rated it it was amazing
O Tenny Pinheiro traz de forma bem clara e empolgante uma nova abordagem para construção de novos produtos ou serviços. No lugar de construir algo impulsionado pela tecnologia (fazer para vender) é preferível e mais adequado começar puxado pelas necessidades e dores que o cliente tenha manifestado.
Rodrigo Ramos
May 15, 2019 rated it really liked it
Neste livro o autor resgata valores importantes e originais do design e os aplica num processo chamado Minimum Valuable Service (MVS) que ele mesmo criou e usa em suas empresas.
Interessante as explicações sobre as limitações do modelo MVP de Eric Ries e sobre a má interpretação do design thinking por parte do grande público.
A visão de que 'tudo é serviço' e 'produtos são apenas avatares de serviços' é extremamente inteligente e nos faz questionar a antiga (mas atual) forma de pensamento da maior
Jose Papo
Jul 31, 2014 rated it really liked it
This is a very good book about how to integrate Design Thinking and Lean Startup in the service eraI.

The only problem for me about it is Part One. It's too long and basically is focusing on showing why Lean Startup alone will not be able to help so much. Part Two is really the nice part where we can see the process, tools and concepts on how to apply the MVS model.
Alberto Rodrigues
Aug 17, 2017 rated it liked it
O livro é importante pois ilumina uma das partes mais obscuras do processo de ideação e descobrimento das necessidades dos clientes.
O autor apoia boa parte de suas teses em falhas do processo do Startup Enxuta, o que no meu entendimento, passou do ponto causando um certo estranhamento sua crítica a algo que tem guiado o desenvolvimento de negocios mais promissores nos últimos anos.
Ainda sim, é um material rico e que adiciona passos importantes no desenvolvimento de serviços/produtos melhores e m
Bernadette Geuy
Sep 02, 2017 rated it it was amazing
A great and provocative view on service design. The book makes the case for creating Minimal Valuable Services (MVSs) over Minimal Viable Products (MVPs), and how thinking in terms of service offerings, over traditional "make and sell" business models, is a better strategy for a startup. Additionally, the book provides a model, tools and templates for doing service design sprints, the precursor to building and going to market. Humanize and then Crystalize.
Scott Wozniak
Aug 03, 2018 rated it it was ok
He spent most of the time defining service design and discussing the history of service design, then explaining how not to do service design, and how it's similar but different from other approaches...a minority of the book was about how to do it well. Plus, it was pretty academic (dry) in tone. Not wrong, just not useful or engaging.
Oscar Nogueira
Jul 22, 2018 rated it liked it
Nice book to add some design techniques to the Lean Startup approach. Sometimes it has a very naive understanding (that's on purpose, I believe) of the Build-Measure-Learn cycle. In the end of the day, it's and OK reading.
Nic Brisbourne
Sep 20, 2014 rated it really liked it
The underlying message of this book is that the lean startup process literally applied can be too scientific and lack empathy for the customer. Pinheiro then offers a bunch of techniques for generating that empathy. There are also some useful frameworks for use in service design, of which my favourite is thinking about the customer journey in three phases: Learn, Use, Remember.

Would have been five stars were it more accessible.
Dec 26, 2016 rated it it was amazing  ·  review of another edition
A solid foundation for design driven business cultures

Presents a solid foundation for design thinking in the business space. Somehow felt inspired after reading. Does a great job of presenting theory and practical insights as well!
Aug 18, 2015 rated it really liked it
Although obvious sometimes, Tenny's book has a lot great insights about human and service oriented design. It's MVP approach (Minimum Valuable Product instead of Minimum Viable Product) can a make a difference while prototyping solutions. It's an easy and pleasure reading.
Thays Bueno
Oct 27, 2016 rated it really liked it
Good book.
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Hi there. I am the founder and Ceo of Livework in Brazil, the pioneer global Service Design agency, and the creator of Eise - The School for Service Innovation. An unprecedented entrepreneurship acceleration program through Design.
I'm also the author of two books on Design Thinking, the latest is entitled The Service Startup :: Design gets Lean, and explores the intersection between design and ent