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145 pages, ebook
First published January 1, 2007
White beauty is big business… Globalisation, multinational media organisations and the new world economy help to maintain US imperialism by exporting images of white beauty, white affluence and white success whilst at the same time exporting negative images of black peopleChristian missionaries to Africa, including Black Americans, have perpetuated the idea of African culture as backward, becoming agents of imperialism.
Latin American governments realised that conferring white privilege among acceptably light-skinned members of society would imbue them with undivided loyalty to white values and ideals and removed the threat of resistance and challege to the system of white supremacy. Their strategy has succeeded.In the US mixed race black people such as W.E.B. Dubois and Frederick Douglas were highly active in anti-slavery and Civil Rights work. In Latin America, where they would have access to certain privileges, and where black people were oppressed more subtly than by statute such as the Jim Crow laws, 'mulattos' have not historically stood in such solidarity. Gabriel cites a theorist, Bonilla-Silva, who believes the USA is now becoming more like Latin America in this respect.