An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

by Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

280 pages, Paperback

First published January 24, 2008

Reviews

[Francisco Alberto Soler · Rating 4 out of 5]

If you want to have a first contact to the principles and basis of the revenue management, this is your book because it gives you a mental image of the completely process from the beginning to the end.

Of course that there is not an exhaustive explanation of all the revenue knowledge but gives you an important basis to beginning.

Another good inversion, I’m happy of the price paid by this book.

[B. Jay · Rating 4 out of 5]

Knowing one of the authors doesn't bias me when I say this book is an excellent source of information about the growing business of revenue management in the hospitality field.

[Angel Chua · Rating 5 out of 5]

i want to read