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Transmedia Marketing: From Film and TV to Games and Digital Media
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Transmedia Marketing: From Film and TV to Games and Digital Media

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4.35  ·  Rating details ·  17 ratings  ·  2 reviews
Transmedia Marketing: From Film and TV to Games and Digital Marketing skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its ground-breaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promot ...more
Paperback, 468 pages
Published April 3rd 2015 by Routledge
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Christopher
Sep 19, 2015 rated it really liked it
Anne Zeiser is a film and television producer who worked for PBS for many years before founding her own independent production company. Some of the projects on which she has worked include the documentary series "Martin Scorsese Presents the Blues" and "Masterpiece" (she oversaw its transition from the older "Masterpiece Theatre"). In short, she knows her stuff. Luckily for us, she's also a pretty good writer, able to condense her experiences into clear and manageable prose.

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Marilyn Stanley
Jul 15, 2015 rated it it was amazing
Great book - author has a way with words that makes it easy to understand - I would highly recommend this book.
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Anne Zeiser
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Anne Zeiser is a critically-acclaimed producer and media strategist who has stewarded iconic series for PBS, produced news for CBS, managed national brands for marketing firms, and founded Azure Media, which develops transmedia projects on air, online, and on the go that fuel social impact. With media partners from PBS and the BBC to Miramax and Sikelia Productions, Zeiser has successfully launche ...more

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