Goodreads helps you keep track of books you want to read.
Start by marking “Co je branding?” as Want to Read:
Co je branding?
Enlarge cover
Rate this book
Clear rating
Open Preview

Co je branding?

3.60  ·  Rating details ·  48 ratings  ·  3 reviews
Aktuální průvodce zkoumá proces brandingu, dívá se na principy fungování značky (brand) a předkládá názory, které může každý aplikovat při vlastní práci s brandingem. Poskytuje seriózní popis jeho jednotlivých prvků, kde jej lze aplikovat a čeho jím lze dosáhnout. Analýza se soustřeďuje jak na know-how designu, tak na teorii.
Hardcover, 256 pages
Published 2008 by Slovart
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Co je branding?, please sign up.

Be the first to ask a question about Co je branding?

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.60  · 
Rating details
 ·  48 ratings  ·  3 reviews


More filters
 | 
Sort order
Start your review of Co je branding?
Pippolina
Szemezgetés a marketing márka részéről. Jó kis összefoglaló lenne azoknak, akik nem sejtik mi van a márka mögött, mit jelent az, hogy márkaérték. De néha olyan szakkifejezést használ a könyvben, amit elfelejt megmagyarázni (pl. briefing). Akinek több rálátása van erre a témára, annak meg túl általánosnak hat. A könyv második fele már példákat hoz a valóságból, ami egész érdekes. De örültem volna inkább egy példa mélyreható bemutatására, mint sokról általánosan beszélni, ami kiszáll a fejemből. ...more
Bokabud
Dime mucho, pero no cuenta demasiado. Se queda en una teoría demasiado básica.
Esteban Mulki
Poca sustancia en otro libro más sobre branding. Hubiera funcionado mejor con menos casos mejor desarrollados. Evitar este libro y leer en su lugar "El libro de las Marcas" de Wally Ollins.
Andrew Wilcox
rated it it was ok
May 15, 2013
Kanupriya Ahuja
rated it really liked it
Jun 21, 2011
Martin
rated it liked it
Feb 08, 2017
Tymn
rated it really liked it
Aug 17, 2014
Agnieszka
rated it really liked it
Aug 08, 2015
Jotace
rated it it was amazing
Apr 08, 2012
Philippe Arnauts
rated it did not like it
Jun 14, 2015
John
rated it really liked it
Aug 08, 2014
Sophie Jourlait
rated it really liked it
Apr 13, 2016
Michael Andrew
rated it it was amazing
Oct 06, 2014
Cindy
rated it really liked it
Jan 26, 2013
Thomas Fodor
rated it it was amazing
Apr 22, 2011
Mortezâ Qâemi
rated it really liked it
Mar 22, 2014
Trang Ami
rated it really liked it
Apr 10, 2013
D Lloyd
rated it really liked it
Jun 16, 2017
Darío Giménez Imirizaldu
rated it really liked it
May 25, 2012
Josef
rated it it was amazing
Jan 09, 2013
Jo Law
rated it liked it
Jan 04, 2014
Bodzsár Tamás
rated it really liked it
Feb 25, 2015
Mia
rated it did not like it
Sep 14, 2010
Olga Zbranek Biernátová
rated it it was amazing
Jun 13, 2014
Tony Phipps
rated it it was amazing
Feb 18, 2012
Babette
rated it liked it
Dec 07, 2011
Felipe Schmitt-Fleischer
rated it really liked it
Jun 03, 2016
Will
rated it it was ok
Oct 30, 2019
Sophie Jourlait
rated it really liked it
Apr 13, 2016
Veronika Karbanová
rated it really liked it
Aug 08, 2019
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Designing Brand Identity: An Essential Guide for the Entire Branding Team
  • Hype!: Kunst und Geld
  • The Mathematics of Love: Patterns, Proofs, and the Search for the Ultimate Equation
  • Design Handbook: Concepts, Materials, Styles
  • A Kiégés Társadalma
  • Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough
  • Making and Breaking the Grid: A Graphic Design Layout Workshop
  • Kulti
  • What Color Is Your Parachute? Guide to Rethinking Resumes: Write a Winning Resume and Cover Letter and Land Your Dream Interview (What Color Is Your Parachute Guide to Rethinking..)
  • Bez obalu
  • Identity Crisis
  • Beyond Measure: The Big Impact of Small Changes
  • Velká kniha fuckupů
  • How To Understand And Use Design And Layout
  • Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German and English Edition)
  • Layout Workbook: A Real-World Guide to Creating Powerful Pieces
  • In-House Design In Practice
  • Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
See similar books…