Color Matters: Branding & Identity

by SendPoints

Colour has always been emphasised and highly valued in brand design because of its significant role in visual effects, psychological impact, brand character and other properties of branding. 'Color Matters' is a vibrant exploration of the subject of colour in branding, with more than 100 works including corporate promotions, events, meetings, individual projects and more.

Genres: Design

288 pages, Hardcover

First published August 1, 2014

About the author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.