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The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them
“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it?
People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage , FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique people.
When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People , The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.
Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important your people.
People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage , FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique people.
When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People , The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.
Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important your people.
- GenresBusiness
224 pages, Hardcover
First published January 6, 2015
11 people are currently reading
195 people want to read
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Displaying 1 - 4 of 4 reviews
March 22, 2016
I ended up reading this book in just one day. If you have been a student of Franklin Covey in the past The Ultimate Competitive Advantage is a compilation from other text sources or trainings that you have done through the lens of leadership. The book is based on the premise that culture is critical to creating a high performing workplace and that leadership can change the culture through their actions. Using the 7 Habits of Highly Effective People framework the book shares six key practices for success in leading a culture.
The book is a good refresher to trust, four disciplines of exception, five choices and definitely hits hard on the 7 Habits of Effective People. It is worth a read to stay fresh on the 7 habit and to learn how to build them into a leadership operating system.
The book is a good refresher to trust, four disciplines of exception, five choices and definitely hits hard on the 7 Habits of Effective People. It is worth a read to stay fresh on the 7 habit and to learn how to build them into a leadership operating system.
May 11, 2015
As an HR Evangelist and advocate for creating great workplaces I highly recommend this book to everyone (leaders, managers, human resources, as well as employees). You can apply immediately what you learn in this book. Shawn presents 6 practices that are clear and tangible to help improve your workplace culture. (You can even take these 6 practices and apply them to your family life.) As I always say, your employees and your most valuable asset and this book reinforces that. This is a book that I will refer back to again and again.
October 21, 2015
This was a quick read with clear easy to follow examples and an implementation strategy at the end of each chapter.
If you want to know about Franklin Covey products, this is a good overview of several of them.
Use this book as a foundation to see if there are Franklin Covey products such as 7 Habits, that can help you improve both personally and professionally.
If you want to know about Franklin Covey products, this is a good overview of several of them.
Use this book as a foundation to see if there are Franklin Covey products such as 7 Habits, that can help you improve both personally and professionally.
Want to read
April 7, 2015I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12782930
http://www.BookCrossing.com/journal/12782930
Displaying 1 - 4 of 4 reviews