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The Secrets to Writing A Successful Business Plan: A Pro Shares A Step-By-Step Guide To Creating A Plan That Gets Results

3.70  ·  Rating details ·  77 ratings  ·  11 reviews
Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan and attaining funding.
This second edition maintains the original laser focus on writing the plan. It also adds much material on the vibrant crowd
...more
Kindle Edition, 226 pages
Published January 31st 2014 by Summit Valley Press (first published January 1st 2014)
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Average rating 3.70  · 
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 ·  77 ratings  ·  11 reviews


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Mihai Pintilie
Sep 30, 2015 rated it really liked it
Shelves: 4-b-strategy
This is a template I create from this amazing book:


1.General company description

Description of what business you are in
Company’s legal structure
Mission statement
(purpose and direction of organization, what is crucial, guide to decisions and actions)
Key Goals
Ownership
Contact information



2.Marketing Plan

Market analysis
-how big is it
-sufficient customers?
-satisfactory revenue?

My customer
Psychological analysis so as to indicate how they can be reached aka what marketing scheme should be applied (a
...more
Dan De
Jun 22, 2017 rated it did not like it
Structure

I normally don't mind an informal tone but this book went too far. It's like someone rambling for hours. After a while it is annoying.

There is absolutely no example of a plan. It gives the components of a plan and definitions. The only examples given are on financials. Other than that he says search the internet. What's the point of buying the book if that is all I am going to read?

I regret purchasing this substandard book.
...more
Alex
Jan 02, 2021 rated it really liked it  ·  review of another edition
Helpful book for going thru the process of planning a potential business idea to fruit. Helps you realize you shouldn't be guessing when planning to start a business and need solid answers to questions....not just "Oh it will work". Study the closest competition to see how they operate and what you'll do different was good insight....along with all the other key details. Lots to running a business. ...more
Stacy
Jul 26, 2019 rated it really liked it
Excellent book for anyone thinking of starting their own business
Jerry
Jul 31, 2015 rated it liked it  ·  review of another edition
Shelves: business
A helpful book with practical advice for small business in preparing a business plan.

For example in describing the Executive Summary of the plan the author advises: “It should be enthusiastic, concise, professional, and no more than two pages long. You need to convince the reader that this business idea will be successful by describing what customer needs are being fulfilled, how this business idea sets itself apart from all other competing investment alternatives in the marketplace, and the fi
...more
Kirk G. Meyer
Jun 09, 2016 rated it it was amazing
Solid book with clear instructions

This book provides a very solid foundation to write your business plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan. I liked the fact he makes this a process that you can seek assistance on and use a group mentality to accomplish. I plan on using many aspects of this book on my own business plan.
Alex Devero
Apr 11, 2016 rated it liked it
Shelves: business
Starting a business is hard work and over half of those that get off the ground go bankrupt within their first five years. It’s crucial to put in the groundwork, and you can only troubleshoot a new business by drafting a rock solid business plan.
Don Welton
Mar 21, 2015 rated it liked it
It was helpful.
Jamal Murray
Jan 15, 2016 rated it it was amazing
A must have!

Awesome book that gets you engaged through exercises at the end of each chapter. This book is definitely a must have!
Nic
Mar 20, 2016 rated it it was ok
More of a pep talk than a how to. Don't expect to write a business plan after reading this without a whole lot of additional research. ...more
Hany Fahmy
May 31, 2016 rated it really liked it
Simple

The book is so simple , that's fine , but I am not so sure that it's enough , but I would recommend it
...more
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