This handbook provides a tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing local DM environments in over 50 countries. The handbook also covers all aspects of internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.
S. Alexander Haslam (Alex Haslam) is a Professor of Social Psychology in the School of Psychology at the University of Exeter.
His research is in the area of social and organisational psychology, exporing issues of stereotyping and prejudice, tyranny and resistance, leadership and power, stress and well-being. This work is informed by, and has contributed to the development of, theory and ideas in the social identity tradition.
In 2001 Haslam collaborated with Professor Steve Reicher of the University of St Andrews on the BBC television programme The Experiment, which examined conflict, order, rebellion and tyranny in the behaviour of a group of individuals held in a simulated prison environment. The Experiment (which became known as the BBC Prison Study) re-examined issues raised by the Stanford Prison Experiment (SPE) and attempted to combine compelling broadcasting with leading-edge social science research. The results of the study were subsequently published in a number of leading psychology journals. Amongst other things, these challenged the role account of tyranny associated with the SPE as well as broader ideas surrounding the 'banality of evil'.
Working with Dr Michelle Ryan, Haslam is also known for research into the glass cliff, examining the leadership experiences of women in organizations. This work was short-listed for the Times Higher Education Supplement's 'Research Project of the Year' in 2005.