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Paul Rand: Conversations with Students
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As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity
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Paperback, 96 pages
Published
January 3rd 2008
by Princeton Architectural Press
(first published January 3rd 2007)
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The book is a reaffirmation of Rand's ability to communicate so very clearly complicated ideals in a way that was so simple. He said it best," design is about form and content," and,"it is a system of relationships." The comments in the book more come from those who encountered him I find, but the real value of this and Rand is for those who probably never knew him personally and yet will be inspired by his thinking for years to come and this little book is a great introduction to inspire one th
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Really good insight to the man who helped shape America's graphic design identity during its hay day of the 1940's, 1950's, and 1960's. Thoses were also the days were graphic designers made good money. From what I understand Rand did not get too involved with the computer, though he recognized it as a vital tool for graphics people. That said he also stated that the computer was just that a mechanism for the designer and not a replacment. He contended that regardless of technology that the funda
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Far and away, my favorite read of 2017. As a graphic designer, I’ve heard the name Paul Rand more time than I care to count. I’ve admired and studied his most famous works. However, given all of that, this book provides new insight, not only in his thoughts on design, but to the type of person he was: compassionate, intelligent, and honest.
Not to mention, the book is just beautiful.
Not to mention, the book is just beautiful.
It was wonderful to know how good a person is Paul Rand. Its a gentle conversation that is norishing and inspiring about graphic design.
Excelente, um mestre, um sábio, deste que é difícil se encontrar hoje em dia. Um sonho chegar a metade do conhecimento e clareza sobre o design deste grande professor.
The way that Paul Rand communicates his ideas in this book is so much more approachable than the other's I've read from him. The conversational style really helps filter the complex ideas down to their simplest form. His back-and-forth discussion with students is the real value in this book.
I'm not sure I've really heard a more condensed way of defining design than to say "design is relationships". And despite how simple that sounds—it's profound. As he goes on and explains more about the compl ...more
I'm not sure I've really heard a more condensed way of defining design than to say "design is relationships". And despite how simple that sounds—it's profound. As he goes on and explains more about the compl ...more
This documents a few student and faculty conversations with design god — and notorious curmudgeon — Paul Rand.
Most famous for designing the logos for IBM, ABC, Westinghouse, UPS and others, Rand is was a figurehead of design during his lifetime (1914–1996) and inspired designers with snarky wit and uncompromising viewpoint on what good design is. I really admire how Rand insisted that design is about the "relationship between form and content" which seems to me about the best definition of desig ...more
Most famous for designing the logos for IBM, ABC, Westinghouse, UPS and others, Rand is was a figurehead of design during his lifetime (1914–1996) and inspired designers with snarky wit and uncompromising viewpoint on what good design is. I really admire how Rand insisted that design is about the "relationship between form and content" which seems to me about the best definition of desig ...more
Really quick read! Small insight to the icons teaching process and thinking. Mainly in the form of dialogue scripts, from the interview - at Yale, around '90's, if I understood that correctly. The afterwords, by his students, expand insight a bit.
What I got out of this, that might sum it up, were following guidelines'ish thoughts: 1) everything is design; 2) basis to all, is being informed and knowing the Problem; 3) it's all about the relationships, manipulation with the form and content.
Of co ...more
What I got out of this, that might sum it up, were following guidelines'ish thoughts: 1) everything is design; 2) basis to all, is being informed and knowing the Problem; 3) it's all about the relationships, manipulation with the form and content.
Of co ...more
my first encounter with paul rand. i get the sense that as an instructor he was more interested in asking questions, in pushing and provoking you, probably to the point of being infuriating, than in providing answers and making it easy. a useful guide for adventuring into the field of visual communications this book.
So short I didn't want it to end. While he definitely came across as a curmudgeon, I really thought there were some good nuggets in there. His fear of computers was funny and perhaps a big draw back for what I do.
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Very concise, can be completed in an hour. I think the book talks spends too much time talking about names. The things Rand says are very important, but unfortunately make up very few pages of the book.
His precious conversations with students said about his opinion. Good to read and see to communicate about design. His lecture and his life gave me different think through books about Paul Rand. Probably, His strategic design became a type of my ideal design
True gem, short and enlightening. Paul Rand was a real design guru, every word he said in those 2 short interviews captured in this book deeply resonated with my understanding of design and of a design process.
This book is a great reminder of what design is all about at its core. This little volume is a great example of thoughtfully paired content and design. A great little treat for the designer in your life.
An excellent look into the thought process of one of the great design minds. Some of the conversations were heavy with references to books and projects that may require some research, but it was never the less an interesting insight into how Paul Rand worked and taught.
I enjoyed the conversation format. His ideas are expressed more authentically than in other publications. No concepts are deeply explored, so this is a great book to understand a little bit of Paul Rand's personality, and the testimonies in the end are a great bonus for that.
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it is interesting to see how paul rand worked and saw things. and it has a nice bibliography in the end
"Design is a relationship between form and content." I like this quotes.
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Nov 09, 2012
Jason
added it
Short, but insightful look at a legendary designer. Well worth reading.
I'll forever think of design as the relationship between form and content. A nice short book.
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Must read for every designer.
Wish it was longer
Good intro to design principles and theory. Gives good recommendations for additional reading. I never knew PRand was such a hard ass. Reminds me of Prof. White.
Enjoyable and informative but the format is ad verbatim so somewhat hard to follow in places.
An overall satisfying glimpse into the remarkable creative genius that is Paul Rand, albeit it was all too fleeting.
good book. but paul rand's thoughts are a bit incoherent.
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Interesting, but not earth-shattering.
It has a nice bibliography at the end, and some insights from Paul Rand, but I'm not sure that makes it worth buying... ...more
It has a nice bibliography at the end, and some insights from Paul Rand, but I'm not sure that makes it worth buying... ...more
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