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Paul Rand: Conversations with Students

4.10  ·  Rating details ·  425 ratings  ·  32 reviews
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity ...more
Paperback, 96 pages
Published January 3rd 2008 by Princeton Architectural Press (first published January 3rd 2007)
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Hank Richardson
The book is a reaffirmation of Rand's ability to communicate so very clearly complicated ideals in a way that was so simple. He said it best," design is about form and content," and,"it is a system of relationships." The comments in the book more come from those who encountered him I find, but the real value of this and Rand is for those who probably never knew him personally and yet will be inspired by his thinking for years to come and this little book is a great introduction to inspire one th ...more
D. Donaldson
Jan 04, 2014 rated it it was amazing
Really good insight to the man who helped shape America's graphic design identity during its hay day of the 1940's, 1950's, and 1960's. Thoses were also the days were graphic designers made good money. From what I understand Rand did not get too involved with the computer, though he recognized it as a vital tool for graphics people. That said he also stated that the computer was just that a mechanism for the designer and not a replacment. He contended that regardless of technology that the funda ...more
Terry Sieting
Dec 23, 2017 rated it it was amazing
Far and away, my favorite read of 2017. As a graphic designer, I’ve heard the name Paul Rand more time than I care to count. I’ve admired and studied his most famous works. However, given all of that, this book provides new insight, not only in his thoughts on design, but to the type of person he was: compassionate, intelligent, and honest.

Not to mention, the book is just beautiful.

Udayan Thiruvalla
Mar 27, 2019 rated it really liked it
It was wonderful to know how good a person is Paul Rand. Its a gentle conversation that is norishing and inspiring about graphic design.
Marko jr
Mar 21, 2017 rated it it was amazing  ·  review of another edition
Excelente, um mestre, um sábio, deste que é difícil se encontrar hoje em dia. Um sonho chegar a metade do conhecimento e clareza sobre o design deste grande professor.
Oct 04, 2016 rated it really liked it
Shelves: design
The way that Paul Rand communicates his ideas in this book is so much more approachable than the other's I've read from him. The conversational style really helps filter the complex ideas down to their simplest form. His back-and-forth discussion with students is the real value in this book.

I'm not sure I've really heard a more condensed way of defining design than to say "design is relationships". And despite how simple that sounds—it's profound. As he goes on and explains more about the compl
Nov 20, 2010 rated it liked it
Shelves: read-in-2010
This documents a few student and faculty conversations with design god — and notorious curmudgeon — Paul Rand.

Most famous for designing the logos for IBM, ABC, Westinghouse, UPS and others, Rand is was a figurehead of design during his lifetime (1914–1996) and inspired designers with snarky wit and uncompromising viewpoint on what good design is. I really admire how Rand insisted that design is about the "relationship between form and content" which seems to me about the best definition of desig
Raigo Lilleberg
Jan 02, 2017 rated it it was amazing
Really quick read! Small insight to the icons teaching process and thinking. Mainly in the form of dialogue scripts, from the interview - at Yale, around '90's, if I understood that correctly. The afterwords, by his students, expand insight a bit.

What I got out of this, that might sum it up, were following guidelines'ish thoughts: 1) everything is design; 2) basis to all, is being informed and knowing the Problem; 3) it's all about the relationships, manipulation with the form and content.

Of co
Jul 19, 2012 rated it it was amazing
my first encounter with paul rand. i get the sense that as an instructor he was more interested in asking questions, in pushing and provoking you, probably to the point of being infuriating, than in providing answers and making it easy. a useful guide for adventuring into the field of visual communications this book.
Laurian Vega
Jun 17, 2013 rated it it was amazing
Shelves: non-fiction, ux
So short I didn't want it to end. While he definitely came across as a curmudgeon, I really thought there were some good nuggets in there. His fear of computers was funny and perhaps a big draw back for what I do. ...more
Nirawit Jittipairoj
Jun 01, 2015 rated it liked it
Very concise, can be completed in an hour. I think the book talks spends too much time talking about names. The things Rand says are very important, but unfortunately make up very few pages of the book.
Jul 22, 2013 rated it it was amazing
His precious conversations with students said about his opinion. Good to read and see to communicate about design. His lecture and his life gave me different think through books about Paul Rand. Probably, His strategic design became a type of my ideal design
Jan 29, 2013 rated it it was amazing
True gem, short and enlightening. Paul Rand was a real design guru, every word he said in those 2 short interviews captured in this book deeply resonated with my understanding of design and of a design process.
This book is a great reminder of what design is all about at its core. This little volume is a great example of thoughtfully paired content and design. A great little treat for the designer in your life.
Josh Naus
Feb 04, 2014 rated it it was amazing
Shelves: design
An excellent look into the thought process of one of the great design minds. Some of the conversations were heavy with references to books and projects that may require some research, but it was never the less an interesting insight into how Paul Rand worked and taught.
Seiji Sato
Jul 24, 2016 rated it really liked it  ·  review of another edition
Shelves: design
I enjoyed the conversation format. His ideas are expressed more authentically than in other publications. No concepts are deeply explored, so this is a great book to understand a little bit of Paul Rand's personality, and the testimonies in the end are a great bonus for that. ...more
Felipe Tofani
Sep 30, 2010 rated it really liked it
it is interesting to see how paul rand worked and saw things. and it has a nice bibliography in the end
Dec 06, 2009 rated it liked it
"Design is a relationship between form and content." I like this quotes. ...more
Nov 09, 2012 added it
Short, but insightful look at a legendary designer. Well worth reading.
Sean Helvey
Feb 23, 2015 rated it liked it
I'll forever think of design as the relationship between form and content. A nice short book. ...more
Sep 01, 2012 rated it really liked it
Must read for every designer.
Benjamin M
Oct 17, 2010 rated it really liked it
Wish it was longer
Jun 12, 2008 rated it it was amazing
Good intro to design principles and theory. Gives good recommendations for additional reading. I never knew PRand was such a hard ass. Reminds me of Prof. White.
Patricia Mccarthy
Sep 15, 2013 rated it really liked it
Enjoyable and informative but the format is ad verbatim so somewhat hard to follow in places.
Nov 06, 2008 rated it really liked it
An overall satisfying glimpse into the remarkable creative genius that is Paul Rand, albeit it was all too fleeting.
Mar 09, 2008 rated it it was amazing
good book. but paul rand's thoughts are a bit incoherent. ...more
Ale Muñoz
Sep 13, 2008 rated it it was ok
Interesting, but not earth-shattering.

It has a nice bibliography at the end, and some insights from Paul Rand, but I'm not sure that makes it worth buying...
rated it it was ok
Dec 09, 2014
Jack Zhao
rated it it was amazing
May 25, 2016
Paul Koo
rated it liked it
Sep 03, 2018
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