Accounting: A Smart Approach

by Mary Carey, Cathy Knowles, Jane Towers-Clark

Engaging and lively, clear and practical, Accounting: A Smart Approach, Second Edition, brings accounting to life for students. It helps students see how accounting is relevant to business, and how they can apply what they learn in class to real-world situations. Using a running case study to help students understand the relevance of accounting, the book follows Sam Smart, a budding entrepreneur, as he goes from starting a small business to managing a global company.

The text teaches students how to assess the success of a business, finance day to day activities, make pricing decisions, open new branches, understand at cash flow, and facilitate planning, control, and investment. A wealth of additional examples and self-test exercises are available to help students develop an appreciation of how accounting information allows a manager to make key business decisions.

432 pages, Paperback

First published April 1, 2011