Designing Across Cultures

by Ronnie Lipton

Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

Genres: Design

192 pages, Hardcover

First published March 1, 2002

Reviews

[Thuraya Batterjee]

How to create a design that speaks to specific ethnic groups.