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Meatball Sundae: Is Your Marketing Out of Sync?

3.73  ·  Rating details ·  2,069 Ratings  ·  121 Reviews
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste grea
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Hardcover, 256 pages
Published January 1st 2008 by Portfolio (first published December 1st 2007)
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Sarah
May 05, 2008 rated it really liked it
New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it

Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment

I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smaller segment of the popul
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Michele Amitrani
Jun 03, 2017 rated it it was amazing
Seth did it again.

A short but sweet book capable of revolutionizing everything you thought was true (and that is not). Regardless of its now more than 10 years of life, this book's teaching are incredibly current (maybe more so now than a decade ago).

The book is about the concept of the New Marketing VS the concept of the Meatball Marketing and how does this shift will influence influencers and normal people alike.

A generous book from a generous person who seems to always know what to say, and
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Alice Osborn
Dec 14, 2010 rated it really liked it
guestpost by Dave Baldwin

Seth Godin in Meatball Sundae asserts that the market demands an ontological shift in the core of a business culture if that business is to grow and adapt. In the relentlessly-changing Web 2.0 environment where an infinitude of shiny choices abound and the short attention span is king, says Godin, an organization must re-align itself from the inside out. Godin cites numerous examples of business that created not only new products and services to fit the market, but new m
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E
Mar 09, 2009 rated it it was amazing
Easy guide to new marketing in the new media

The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. Instead of add
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Robert
Mar 06, 2008 rated it it was amazing
Recommends it for: Anyone selling anything
Recommended to Robert by: Gillian Wilson
Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies.
Paul Kemner
Feb 25, 2008 rated it really liked it
Shelves: nonfiction
A very good business book. It doesn't just go for the magic bullet and then tack on pages of brag and fluff.
It's good for understanding a lot of current trends, and what's happening with the new marketing.
Barb Terpstra
Feb 26, 2012 rated it liked it
Godin uses the analogy of a meatball sundae (disgusting), with the meatballs being the stuff people need and the toppings being new marketing strategies for his book title. I saw Seth Godin speak at Willowcreek Leadership Academy. He is more dynamic in person, but I do like his down to earth writing style.

If you want to deepen your understanding of old marketing (interrupting masses of people with ads) and new marketing (leveraging short attention spans and creating interactions among communiti
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Joe Cassada
Aug 13, 2012 rated it really liked it
Godin has an uncanny ability to observe the market and read consumers' minds. This makes for great writing and engrossing reading, even if you're not an entrepreneur, CEO, or the designated marketing dude for your small business.

Meatballs (Old Marketing style goods/companies) are not improved by merely adding Sundae toppings (New Marketing techniques/approach). There must be a fundamental overhaul of a company's goods/services/understanding to successfully leverage the New Market. This is the bo
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Nick
Aug 08, 2008 rated it it was amazing
I was not a fan of Seth Godin, who has made a second career of writing polemic books about how to do marketing FROM THE OUTSIDE, and I think much of his prior work had elements of 'consulting' characterized by advice that is not grounded in the reality and exigency of actually running a marketing operation and generating profitable sales. After all, this is the primary job of marketing, and without that grounding, Seth wrote books that were more polemic and wishful (e.g. purple cow, permission m ...more
Christian Jespersen
Sep 08, 2015 rated it it was amazing
I may or may not be the right person to review any Seth Godin books, because I simply love what he is doing, and so my opinion my be distorted by my fascination of him.

But the interesting reason why I love his work, is because I finished my master in late 2013, having studied marketing. Yet, many of the thoughts Godin bring to the table, were never introduced in the courses I had.
I find that both interesting and very disturbing, considering his status within in the field.

The book, Meatball Sund
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Dane Cobain
Aug 04, 2014 rated it really liked it
Seth Godin is back again with yet another fantastic marketing manual, a book which will change the way you think about the new technologies that we’re all talking about and which increasingly dominate our lives. According to Godin, meatballs are the staples, the things that people need like toothpaste and washing powder – the old products and services that used to be easily sold through mass-market advertisements. Meanwhile, the sundae is the new layers of technology that the internet has made p ...more
Khuram Malik
Jan 13, 2010 rated it really liked it
Traditional marketing was about creating average products for average people and then shouting as loud as possible to sell to the masses.

The new marketing revolution is about creating the best products, telling a story and letting the enthusiast find his way to you.

But adopting the new marketing rules requires a fundamental change in the organisational rules of your company. Your marketing has to be in sync with your product development.

Just like the industrial revolution did away with the local
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Elizabeth
Mar 22, 2012 rated it really liked it
I'm not in the marketing business per se, but part of my job as a librarian is to determine what our users need, develop resources and services that help them succeed, and communicate the library's value to its patrons. While Godin focuses his examples on the business world, the information in this book should be understood by any 21st century organization. In the context of libraries, it's no longer enough to offer 20th century services and hope that a dazzling social media campaign will drum u ...more
April Brown
Nov 05, 2013 rated it really liked it
Shelves: reference, writing
What ages would I recommend it too? – Seventeen and up.

Length? – Most of a day’s read.

Characters? – Not really.

Setting? – Marketing information.

Written approximately? – 2007.

Does the story leave questions in the readers mind? – More up to date info on my choice of online only career.

Any issues the author (or a more recent publisher) should cover? An update would be nice.

Short storyline: A discussion of old and not so old marketing advice.

Notes for the reader: This a bit dated at this point. It
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Shawn Bain
Apr 24, 2014 rated it really liked it
My boss bought this book for a group that would be meeting to promote a new product at work.

Meatball Sundae is based around a few ideas that are presented differently in each chapter that, if applied correctly, has the capability to help you grow your business. Marketing has changed and products that would never have been able to sell before, are capable of being profitable. After reading this book I felt truly encouraged that I could grow our business in cheaper and more effective ways than eve
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Karina Setyawan
Jul 23, 2015 rated it really liked it
Great illustration of new marketing techniques and how marketing should work in Todays' world. It also contains great ideas of how the web and media could be put into good use in tools such as blogs and youtube and for us not to be afraid of putting great information online for free because this is where money might come later.

Before start reading the book I was afraid that I would get turned off along the way while reading all those marketing and business theories, but turn out I wasn't at all
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Paul Deveaux
Feb 24, 2013 rated it really liked it
Shelves: business
This book is a bit dated but at the core it is very fundamentally sound. This book is more than just about marketing. It really delves into the changes that internet technology and web 2.0 have had on business. Godin brings forth many of the ideas that those familiar with authenticity will be familiar with: authenticity, scale, consumer to consumer communication, etc. This is a great reference for someone who wants to re-create their company in light of the internet age. I would make it required ...more
Lain
Jul 27, 2008 rated it it was amazing
Godin continually wows me with his ability to convey the same messages in new and different -- and entertaining -- ways. I found many noteworthy ideas and thoughts in this book -- specifically, don't try to go after the hard-to-reach customers; stick with the ones you have and serve the heck out of them.

I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.

Anyone in business today should be considering these topics a
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Jason
Dec 02, 2009 rated it really liked it
Shelves: 2009, 2013
Seth Godin always motivates me. This book is about leaving behind the Old style of marketing (tv, newspapers, radio, etc...) and taking up the New style of marketing (internet, viral marketing, blogs, etc...) to promote yourself and your business.

I pick up his books because I want to learn how to reach more people with what I do (whether it be writing, music, etc...) and I am always encouraged by having a ton of new ideas become sparked in my brain through his books. Therefore, I will continue
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Ian Mckendrick
Nov 12, 2009 rated it it was amazing
Shelves: business
A real eye-opener on how moods and attentions of buyers have changed to become what they're becoming today. The book describes a great selection of varied examples of how people and organisations are changing the way they do business, and are changing their messaging in order to appeal to the hearts and minds of today more discerning customers. Seth Godin gives some brilliant insights into how these people are reinventing themselves by coming up with new ideas and exploiting the transparency of ...more
Janelle Kathryn
Dec 29, 2013 rated it really liked it
"Meatball sundae" is what you get when you try to mix old and new marketing. Interesting read and a new subject to me.

The good news is, meatballs (old) and sundaes (new) dont match at all so it doesnt matter if you know nothing of ye old ways. Out with the old, in with the new.

Sadly this book itself is old (2007), limited by being on a ye old medium, a book, itself. Oh the irony. Though Godin has a blog too. Anywho, updated & more in-depth, examples wouldve been great. I read the first 90%
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Jennifer Love
I wasn't sure what to think about this book at first. He doesn't necessarily layout a step by step process to achieving the concepts he's presenting. He shows you the triumphs and failures of businesses in the past and present. He introduces you to businesses out there that are thriving, and you may never have even heard of them before. It was all really fascinating, and I would read the book, whatever business you may be involved in, even if you just sell stuff on ebay! I am walking a way with ...more
Frank
Jul 19, 2011 rated it it was amazing
Seth Godin's genius lies in his keen perception of how the elements of business must work in harmony (that old 'synergy'), and in his unfailing ability to spot where current companies do not. This one of his books is about the New Marketing - social media, video, web 2.0 - and how most companies (hint: all the ones that slap a Facebook logo on their mugs and ask you to "follow us on Twitter!") are doing it plain WRONG. His central thesis? Social Marketing is not something you USE - it's somethin ...more
Devin Partlow
Apr 04, 2013 rated it really liked it
14 of the new marketing trends! Build you business around these and increase your chances of success. Its great to see that even though the author came up in the old market as a marketer, he's recognized the new marketing trends as the playing field becomes increasingly more level and that he even build Squidoo to test his assumptions.

Another book that I recommend to anyone that is trying to sell stuff to anyone else.
Andrew
Aug 01, 2008 rated it really liked it
I found this book gave a great insight in how to manage marketing in this new world. We are who we are, we are who we work for, and who we work for are us. There is no hidden corp anymore, there are no secrets and word of mouth is the power of marketing in this era.
There needs to be a story and every person in the company needs to be part of that story, they need to have the same story and believe that story.
Michael Schutz
Jan 23, 2009 rated it it was amazing
Shelves: marketing
Coming from a church leader, the best analogy I can draw for church leaders to get Meatball Sundae is "new wineskins". This is another great book by Seth. Sure, it's targeted at marketers. but since he defines marketing as story-telling, church leaders have a LOT to learn from him, and from this book. We are challenged to wrestle with the concept of new wineskins for ministry today.
Teri Temme
Aug 11, 2012 rated it really liked it
It's simple really, according to Seth, in order to thrive you need to do only 2 things: make something worth talking about and make it easy to talk about. If only. . .

Great read, fast, informational and humorous. And the bottom line is: "What we've wanted all along is to be treated with respect and to be connected to other people."
Moseydotes
Jun 16, 2008 rated it really liked it
Recommends it for: marketers
A no-time-at-all read, and like most of Seth's books, brought a lot of concepts that I already had something of a grasp on into perspective so that I can more easily implement them... but then I guess that's the hallmark of a Seth Godin reading experience for me: that it delivers fresh info in a way that makes me feel like "Yeah, I knew that already... why am I doing this / not doing that?!?"
Kelly
Nov 29, 2008 rated it it was amazing
Shelves: business
Fantastic summary of the new world of digital marketing. It contains many useful and thought-provoking sections on market approaches in the modern age including the typical topics of social networks, blogs, etc. The author is also very helpful in displaying the impact of the old ways of doing business when companies don't pay attention to market trends and opportunities.

Very well written.
Frank Zijlstra
Apr 19, 2010 rated it really liked it
Seth tells in this book very clearly what's happening in marketingland. The meatball stands for the old way of advertising by older brands. The Sundae stands for the way how new media is intergrated in those brands. I recommend this book to every marketeer; a must have!
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
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More about Seth Godin