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DREAM BIG: How Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz and Revolutionized Brazilian Capitalism

4.19  ·  Rating details ·  3,732 ratings  ·  171 reviews
"My friend - and now partner - Jorge Paulo and his team are among the best businessmen in the World. He is a fantastic person and his story should be an inspiration to everybody, as it is for me." - Warren Buffett

In just 40 years this Brazilian trio built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an
Kindle Edition, 234 pages
Published April 21st 2014 by Primeira Pessoa (first published March 28th 2013)
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Average rating 4.19  · 
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 ·  3,732 ratings  ·  171 reviews

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Start your review of DREAM BIG: How Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz and Revolutionized Brazilian Capitalism
Mar 21, 2015 rated it it was ok
This reads as though it needs (at least) two more sets of edits and significantly more research. Not well organized and no real perspective expressed by the author. It almost reads as a "as told by" in term of the content.
Dec 31, 2014 rated it really liked it
A good business book, and for anyone interested in Brazilian business this is a must read.

I found it particularly interesting how the author blends the worlds of popular american business icons like Sam Walton, Warren Buffet and Jim Collins with Jorge Lemann and his team.

And while it is true, as noted in the book, they borrowed liberally from Wal-Mart and Goldman Sachs management techniques, in the end they deserve a bit more credit for their unique ability to execute strategy in Brazil's
Madhur Rao
Aug 09, 2014 rated it really liked it
The book talks about the rise of three Brazilian entrepreneurs who by their sheer hardwork, bold bets and a little bit of luck have risen to be some of the most powerful people in global business. The book is more a chronological order of how they moved from one business to the other and has lots of information. However, some of the key things they followed are practically universally applicable, but rarely followed are 1) Select young managers, give them big goals and incentivise them purely ...more
Oct 27, 2015 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Murilo Andrade
I've always been a fan of the 3G guys Beto Marcel and Jorge Paulo. I really love their ego-free, discrete, meritocratic, target-centered, frugal management style. Even though an important part of the book was known to me, it still provided me several great insights.

The book starts like a Breaking bad season, showing first the end (in this case the acquisition of Anheuser-Busch), and showing how the past got us there. The story is mainly about Jorge Paulo's saga, since his education at Harvard,
Mar 29, 2015 rated it really liked it
I enjoyed this book more than I thought I would. Having heard about Lemann, GP Investimentos, Brito, etc. over the years. And even having had the opportunity to listen to Brito as a guest speaker I still there is a lot to learn about how Lemann and his partners developed a new way of managing business in what could be called hyper-capitalism. Even more incredible that this ideas and hacks came from as difficult a place to do business as Brazil.

The book might be a little bit light on the how-to
Duda Espindola
Apr 30, 2015 rated it it was amazing  ·  review of another edition
I am a fiction fan, period. So, reading about three real (and amazingly succesful) entrepreneurs were not exactly in my plans. However, this particular book was strongly recomended, so I thought I should give it a try. I am glad I did. These men's path to success was so thrilling and inspiring, and so full of unbelievable twists that I couldn't help voraciously reading it until the very last page. So, maybe that was it, their business genius were so filled with unbelievable stunts that kept me ...more
Karen Zhang
The book tells the story of the legendary PE firm in Brazil and gives you a sense of how the Brazilian banking system and economy was like in the 90s. I think the author gave too many details on too many people involved in the business development process. You need to skip a lot to maximize efficiency.
Aug 18, 2015 rated it really liked it  ·  review of another edition
Shelves: read-in-2015
A great story about the Brazilian Entrepreneurs behind AB InBev, Burguer King and Heinz.

Simple but important lessons about Human Resources management, vision and accomplishments.
Worth reading for entrepreneurs and any person in a management position.
Ankit Agrawal
Oct 23, 2017 rated it liked it
The story of the gentlemen behind the private equity firm that has captured headlines with its audacious deals, many of them in partnership with Warren Buffett. Not being interested in the Brazilian financial markets, most of the details of the trio's rise were not important to me. Neither could I relate to any of the companies being talked about, being totally unfamiliar with Latin American businesses. The title is also misleading, for the takeover of Burger King and Heinz is mentioned in just ...more
Ignacio Pallares Sevilla
Nov 30, 2017 rated it it was amazing
Dream big is a financial roller coaster read. It will keep you on your feet, and it will make you hold tightly to your book from beginning to end. Lemann (together with Telles and Sicupira), will go down in history as one of the most influential, strategic, aggressive, and interesting businessmen in modern South American history. This book allows the reader to learn about the reclusive and somewhat secretive lives of these three titans. More importantly, it will help you understand that these ...more
Nguyen Hoang
Aug 28, 2019 rated it really liked it  ·  review of another edition
Not the greatest written book ever, too many small details, not very well organized and confusing at some bit (might be translation prob), but the story itself is marvelous. Three Brazilian entrepreneurs/ bankers without any prior knowledge on F&B now hold the largest beer producer on Earth - 28% of total market share, along with Heinz and Burger King through their hard work and the belief in meritocratic, target-centered and even extreme cost-cutting strategy. You can learn about ...more
Mar 06, 2017 rated it it was amazing
A solid read on Brazilian Trio style of Managing business (MustRead)

A wonderful real on how the Brazilian Trio institutionalized the culture of Managing business in their way their mantra was simple and implemented all across the business they acquired this is one of those rare books which tells you what's needed to run great business and instead of reinventing you can just copy things from great other businesses running around.
The Author has done an excellent work in keeping it the book
Alejandro Riascos
Feb 03, 2019 rated it it was amazing
You always hear great success stories of companies and entrepreneurs that scale into global corporations, but 90% are American, asian or European. It’s great to hear these latin businessman achieve global scale until co-investing with Warren Buffet and owning 3 of the most important American brands in different industries. It’s a great success story ! Their philosophy and culture, and how they made it happen will blow your mind.
Caleb Philbrick
Jun 29, 2017 rated it it was amazing
Story of three Brazilian businessmen who started with very little and ended up buying Heinz, Anheuser-Bush and Burger King. One of my biggest takeaways was how deliberate they are - not just in business but in virtually all areas of their lives. They studied many historical cases, they tore down walls in offices, knew exactly the type of managers they were looking for (poor, young, and driven), and took risky but consistently measured bets. Very worthwhile.
Jose Auad
Jun 30, 2019 rated it really liked it
There are 2 types of people who will enjoy this book, those who work at ABI and those who do not.

But for a person working at ABI it is an inspiration and a pride to be in such a company, and to understand how it started is incredible.
Nov 26, 2019 rated it really liked it
Great, fun, and interesting story. But sometimes it gets too repetitive on the reasons and cultural aspects that help 3G make companies great, while also focusing in some parts on relationships and other’s people background and stories that are just not the center of the book and felt not really interesting. Besides that, great read.
Yginger Lee
Aug 08, 2017 rated it really liked it  ·  review of another edition
It's an Interesting, exciting and fascinating story, but without too much details.
Naren Mohan Ramesh
Nov 02, 2017 rated it really liked it
Meritocracy, cutting costs and continuous improvement.
Nathaniel Greenwold
Dec 26, 2018 rated it it was amazing
Great business insight
Saket Saurabh
Dec 25, 2016 rated it really liked it
well written. similar to most successful investing stories though does give you a peek into emerging market nuances
Feb 28, 2019 rated it it was amazing
Hand down best Book on Strategy I’ve read ...more
Caio Malufe
The book is interesting, but honestly makes these Brazilian entrepreneurs seem a bit “godly-like”, which is something that I don’t believe is accurate
Jul 17, 2019 rated it it was amazing  ·  review of another edition
I would read it over and over again
Feb 13, 2018 rated it it was amazing
I would read it over and over again
Alex Song
Dec 13, 2017 rated it it was ok
Super meh.

Content was fine. Writing was poor. Zero insights. Not very technical.
Truong Tran-Nhat
Feb 24, 2019 rated it really liked it  ·  review of another edition
My first job is at AB InBev, so I were really immerse in philosophy of these 3 great man when I worked there.

I am still living these rules today, such as take OWNERSHIP, DREAM BIG & CUT COST.
Daniel Rollano
Aug 04, 2018 rated it it was amazing
Great book

Lot of important information about the management skills of the three partners, as well as their business philosophy, that was of great importance for their success.
May 14, 2018 rated it really liked it  ·  review of another edition
Very biographical, but did a nice job explaining the culture of the companies that the partners run. Would have enjoyed more detail on the Kraft Heinz deal.
Oct 04, 2019 rated it liked it  ·  review of another edition
No so much a business book as the story of the early days of 3G. An easy page turner without the depth I would have liked on the methods and motivations of the 3G empire.
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“In the United States, most boards are benign, and the power resides primarily with the chief executive; boards tend to only become significant when it comes time to replace a failing CEO. The AB Inbev board, however, is the primary power center in the company. It exemplifies that boards can play a central role in setting BHAGs, developing strategy, sustaining culture, seizing opportunities and leading through tumultuous times. Without such a strong and unified board, AB Inbev would not have come through the 2008-09 challenges as strong as it did (and perhaps even not at all). The AB Inbev board pays constant attention to its own culture, disciplines and vibrancy, with as much fanatic attention as building and preserving the management culture of the company. Most important, it makes decisions and allocates capital for long-term shareholder value, measured in multiple decades, not in terms of quarterly moments. If more boards behaved this way, we would have better performing enterprises and lasting companies.” 1 likes
“I was looking at Latin America and who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses...It’s the business that must be good.” 1 likes
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