Goodreads helps you keep track of books you want to read.
Start by marking “Status Update: Celebrity, Publicity, and Branding in the Social Media Age” as Want to Read:
Status Update: Celebrity, Publicity, and Branding in the Social Media Age
Enlarge cover
Rate this book
Clear rating
Open Preview

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

3.77  ·  Rating details ·  128 ratings  ·  16 reviews
Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original resea
Paperback, 368 pages
Published January 13th 2015 by Yale University Press (first published January 1st 2013)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Status Update, please sign up.

Be the first to ask a question about Status Update

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.77  · 
Rating details
 ·  128 ratings  ·  16 reviews

More filters
Sort order
Start your review of Status Update: Celebrity, Publicity, and Branding in the Social Media Age
I received a copy of this book from NetGalley in exchange for an honest review.

I must say that it did take me a bit to get into this book. I put it down for a while, thinking it was going to be a really heavy read. But, it turned out to be quite the fascinating book! It was a lovely walk down memory lane for me, with names like Kevin Rose, Veronica Belmont and Leo LaPorte! Many others are mentioned, but these happened to be the most familiar to me. The author refers to them as micro-celebrities.
again like It's Superman, i just started it so long ago. also, i didn't understand anything that was going on, and maybe i'll understand it more in the future, so i'm interested in picking it up again??? but probably not tho
Oct 19, 2013 rated it really liked it  ·  review of another edition
Shelves: new-media
Marwick's ethnography of the tech scene in San Francisco is as addictive as the media she is talking about. Her findings confront the ideas surrounding "authenticity" as defined by this population that puts value on number of followers, retweets, traffic, etc., while actively denying that those things really matter. There are many keen observations about micro-celebrities, anti-consumerist consumerism and, most importantly, the inequalities within the scene. The later chapters circle in on sexis ...more
Wessel van Rensburg
Having read some of Marwick's papers on celebrity, and having heard her speak on fashion bloggers and Pinterest, I expected more from this book. It is a good ethnography but too trapped in academic style exposition. It detracts from the narrative.

Having said that the point she makes about status, social media and its affordances is fascinating, and I had not seen anybody make it before (or in a book at least).
Apr 23, 2013 rated it it was amazing  ·  review of another edition
Shelves: books-by-friends
It's almost impossible for me to objectively evaluate this book - I know a lot of the folks interviewed for the research and Alice herself. That said, there are some terrific insights to take away from this book and two chapters in particular were standouts: Lifestreamed and Designed in California. An excellent read and much thanks to Alice for looking at these behaviors with an academic and contextual eye.
Feb 04, 2014 rated it it was amazing  ·  review of another edition
Shelves: technology
This is a very good book exploring how social media works. It's primarily an ethnography of tech workers in the Bay Area who design social media tools (like Facebook, Twitter, Foursquare, etc), but it has very good insights into social media in general as it pertains to celebrity, self-branding, etc.

There is lots worthwhile stuff in this book -- highly recommended!
Feb 11, 2014 rated it liked it  ·  review of another edition
An interesting but uneven look at how social media has altered society’s perception and understanding of the public self. About five pages into Status Update, I realized it was going to be more academic than I expected and that it was a reworked version of Dr. Marwick’s dissertation. I’m not who designed the cover or wrote the blurb, but neither indicates the true reach or scope of this book, which is a shame.

The weakest part of Status Update is the first seventy pages. Weighed down by four-syll
#kindle #curriculum #digitaltextuality Everyone who is on social media needs to read this book to feel less worse about their public record, especially if they don't work for Google and blog about parasailing and startup drinks, but maybe even if they do. Marwick has put a new perspective on the last 20 years online, discussing for instance the shift from experimental, zinish websites as the dominant aesthetic to the more attention-engineered corporate and cryptocorporate websites we have today. ...more
Lance Eaton
Alice Marwick provides an insightful and fascinating look at understanding social media, culture, and class identity in this book. Through her text, it's quickly evident that though social media presents itself as this utopian world of access and connection, there are many misrepresentations and much gesturing that more than creates a distorted view of what social media is and how we use it. These questions of access, presence, and celebritism create different outcomes and rather than diminishin ...more
Mar 30, 2014 rated it really liked it  ·  review of another edition
Shelves: giveaways
Status Update: Celebrity, Publicity, and Branding in the Social Media Age is a book that will open the eyes of anyone who reads it. It uncovers the truth of social media today which may shock some readers.

I would recommend this book to anyone who is interested in social media and how it works.
En rigtig god kilde med dybdegående stof og en grundig gennemgang.
- Brugt på universitetet (engelsk kandidat) til en opgave om self-representation, selfies og celebrity culture.
Og ja, jeg lavede noget, men jeg læste også om twitter-beefs og researchede på Youtube i 2 dage. Det var alletiders!
Terrell Sanzone
I had gotten a copy of this book through a Goodreads giveaway. I enjoyed reading through this book and learning not only methods but a little more about the people who are behind a lot of the good ideas we see everyday.
Nadia Seraiocco
À lire, pour un survol de l'histoire de Silicon Valley, de sa création, de la bulle techno jusqu'aux réseaux sociaux...
Apr 28, 2014 rated it really liked it  ·  review of another edition
Shelves: business
This one took me awhile to read but was worth it. I found many thought-provoking ideas and am now experimenting with my online persona. The conclusions about women working in tech were right-on.
Read this for class, but ended up enjoying it. Definitely brought up some interesting points about the quantified self and status.
rated it it was ok
Jan 05, 2015
rated it it was amazing
Jun 10, 2020
rated it liked it
Feb 27, 2017
rated it it was amazing
Jun 17, 2019
rated it liked it
Nov 25, 2016
Ray Lowe
rated it really liked it
Apr 09, 2014
Victor Tan
rated it really liked it
Oct 23, 2019
rated it really liked it
Dec 03, 2014
rated it really liked it
Sep 17, 2014
Angela Cirucci
rated it really liked it
Jan 20, 2015
Dan Hayne
rated it it was amazing
May 29, 2014
Elizabeth Hornsby
rated it it was amazing
Jul 04, 2018
Eunice Kim
rated it liked it
Jan 06, 2017
rated it it was amazing
Oct 09, 2014
« previous 1 3 4 5 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The Communication Book: 44 Ideas for Better Conversations Every Day
  • The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
  • Little Miss Chatterbox
  • The Cult of the Amateur: How Today's Internet Is Killing Our Culture
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • The Divine Dance: The Trinity and Your Transformation
  • My Lesbian Experience with Loneliness
  • The Language of God: A Scientist Presents Evidence for Belief
  • Man and His Symbols
  • De Profundis
  • The Rules of Entrepreneurship
  • Reality is Broken: Why Games Make Us Better and How They Can Change the World
  • A System Apart: Hong Kong's Political Economy from 1997 till Now
  • Ziglar on Selling
  • The Ten Types of Human: Who We Are and Who We Can Be
  • The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs
  • Lee Kuan Yew: The Grand Master's Insights on China, the United States, and the World
  • The Greatest Joker Stories Ever Told
See similar books…

Related Articles

San Francisco is a gold rush town. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living...
34 likes · 1 comments