Strategic Analysis and Action

by Mary M. Crossan, Michael J. Rouse, Joseph N. Fry

Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

Genres: Business, Management

264 pages, Paperback

First published June 6, 2002

Reviews

[Jeffrey Williams · Rating 3 out of 5]

This book is a suitable way of ending an MBA program as it covers nearly every aspect of the program. The case studies that the authors use to accentuate their points, especially regarding the Diamond-E Framework, were great. However, the book is clumsily written and covers a lot of material, which found me drifting off in thoughts on numerous occasions. Because of this, it was a tough read. It is a suitable ending to a long program, but would not be my first choice of books.

[Leigh]

This is the lovely book I am reading now for school. I can't wait until I'm done and can have time to read something I choose again!

[Mr. · Rating 3 out of 5]

*3.5 stars