This book is a straightforward and practical step by step guide to getting started with creating a business. While it's not exactly a fun read, it really is comprehensive and covers a lot of important information about developing a business plan including financials, forecasting, funding, and even sample business plans. This helped me to have some insights about what goes into starting and running a business. If I ever start my own business I'll use this book as a template, and I'll use this as a reference for any engagements where I need to provide some guidance on developing a business plan.